With the release of the iPad, many started writing off dedicated eBook readers like the Kindle and the nook, saying there was no place for devices that were dedicated to doing just one task when there are more powerful devices that can do the task just as well, while also meeting a myriad of other needs. Sure, in theory, that sounds about right; but you have have to take things like price into account. With the third generation Kindle, Amazon decided they’d rethink the price structure for the Kindle eBook reader, while also revamping the design a bit. Rather than going full color like many were hoping for, Amazon instead made the decision to try and make the best eBook reader on the market, and to sell it at an extremely competitive price. They announced the third gen Kindle a month ago, and it has finally started arriving on the doorsteps of eager buyer. So, how’d they do? Read on for our full review.