Hyundai CEO John Krafcik announced that the company will be offering a lifetime guarantee on the Hyundai Sonata Hybrid battery pack. For many new car buyers who are seeking more miles per gallon, hybrids are the best option. However, the daunting thought of battery replacement--often after 90,000 plus miles--would turn many buyers away. With an average battery replacement costing over $6,000, the money on fuel saved over the years would be cancelled out in just one repair bill.
The Hyundai Sonata will be equipped with a lithium polymer battery, “which are lasting in the range of 275,000 miles in the company's tests,” reports Nathan Bomey of Annarbor.com. The car itself comes with a 10 year/100,000 mile warranty, and with the added lifetime battery guarantee, Hyundai is sure to attract new buyer to their brand.
"Hyundai got where we are by being an outstanding value brand," Krafcik said. "Today we’re becoming something more in the eyes of our customers: a valuable brand."
Be on the look out as Hyundai releases its new models (Veloster) and redesigns (Genesis) for 2012.
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