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Beats Electronics acquires MOG music service

Beats Electronics acquired MOG

The rumors have been swirling for months, and now it's official--Beats Electronics has acquired MOG. Beats Electronics is the force behind the Beats by Dr. Dre headphone line and the Beats Audio profile, while MOG is a fledgling streaming music service that, while popular, has been in an uphill battle against services like Spotify, Rdio, and Rhapsody. The purchase means that Beats Electronics now has an end-to-end solution, controling both the hardware for listening to music, and the service to consume it as well.

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HTC strikes exclusive deal with Beats Audio, coming to HTC phones

HTC Beats Audio Phones

HTC has announced a strategic investment and partnership with Beats Electronics, with the goal of bringing high-quality sound to HTC phones.

HTC did not disclose the amount of the investment, which AllThingsD pegged at $300 million. HTC had previously announced an "major news announcement" for Friday, scheduled for 8:30 AM in Los Angeles.

In a separate statement, however, HTC said that a "line of HTC devices integrated with Beats sound innovations would be launched this fall". Beats Electronics is most known for its "Beats by Dr. Dre" brand, with a partnership with the iconic rapper and producer.

Click to continue reading HTC strikes exclusive deal with Beats Audio, coming to HTC phones


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