We’ve been waiting for Apple to launch some sort of iTunes subscription music service for years now. Seeing other companies like Rhapsody, Napster, and Microsoft’s Zune offer it while leaving Apple out has been pretty frustrating. However, today Reuters is reporting (alongside CNET and the New York Post) that Apple is in talks with all the major record execs to pitch a new subscription music service. Basically, for $10-15 per month, you’d get unlimited access to pretty much the entire iTunes music library. It’s definitely a move to ward off Spotify, since they are trying hard to get into the US, as well as the impending launch of Windows Phone 7 which will include a hyped up and renewed push of the Zune Pass. We’d love to see this one happen.