On Tuesday, Apple announced a subscription billing platform for the App Store, overcoming perhaps the biggest hurdle for the success of iPad periodicals.
The plan lets customers purchase subscriptions to iOS-supported newspapers, magazines, music, and other content in one click. Previously, customers had to manually purchase and download issues on an individual basis.
Publishers set their own price and lengths of subscriptions. Then, customers can click on the length of their desired subscriptions and automatically receive a charge to their iTunes accounts.
"We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers," said Apple CEO Steve Jobs, who is currently on medical leave, in a statement.