Over the weekend, Apple released iTunes 10.0.1, which mainly adds a sidebar to the music library for interaction with their Ping social network. The change makes it easier to “like” and “post” music that’s in your iTunes library to Ping, without having to actually go into the Ping area of the store. It’s obvious that the change is a way for Apple to spur more usage in Ping, which we are guessing has seen interest and usage drop since it was released at their last fall music event.
The problem with Ping is that Apple refuses to allow you to use it with any music that they don’t sell. Big Beatles fan? No way to show that in Ping, because Apple won’t let you post or like any Beatles tracks, since they don’t sell them. It’s almost asinine. Imagine if Facebook didn’t allow you to talk about anyone who didn’t have a Facebook account. Today I tried to “like” a track in my library that I was listening to, and I was greeted with the error message that you see above.
Until Apple makes Ping more of a social network, and less of a music selling tool, consider us uninterested.