It appears that something slipped under the cracks in the hoopla of the iPhone 5 release (see our iPhone 5 review.) As many people do when buying oftentimes unpredictable electronics, I bought additional warranty coverage: Apple's AppleCare+. In my case, it turned out to be AppleCare-, as I realized after purchase that my iPhone 5 didn't have the warranty attached to it, despite my bank account being charged.
A quick search on my support profile page indicated no AppleCare+ coverage, which prompted me to call Apple's 1-800-MY-APPLE for support. At first, an Apple rep informed me that no AppleCare+ was associated with my device. It was only after providing my order number that they acknowledged the situation. They then stated that they were swamped with pre-orders, and the warranty had not kicked in yet and was instructed to give it 3-5 business days.