How Apple and ATT can fix the iPad 3G pricing bait-and-switch

Posted by Andru Edwards Categories: Apple, Editorial, Features, Handhelds, Wireless / WiFi,

After having a couple of days to let the absolutely ridiculous bait-and-switch that AT&T just pulled on Apple’s iPad 3G customers sink in, I’ve come to the conclusion that one, or both, of these companies needs to do something for the customers that just got screwed.

In a nutshell, when Apple announced the iPad, there was the Wi-Fi-only version, and there was the 3G version. The big draw with the 3G model was that it had a very reasonable unlimited data plan for $29.99 for 30 days of access. You could start and stop at any time, no contract required. Let’s not fool ourselves here—this plan was a major selling point for the 3G iPad. However, in just three days—just a little over a month after the iPad 3G went on sale—that unlimited plan goes away and is instead replaced with a $25 plan that allows you just 2GB of data. A true bait-and-switch if we’ve ever seen one.

Click to continue reading How Apple and ATT can fix the iPad 3G pricing bait-and-switch

• Tools:
• Permalink
• Share on Twitter
• Share on Facebook
• Comments (1)
• Email this story