Microsoft, Intel Announce Intelligent Ads; Say You Look Good in Levi’s

Posted by Dan Hughes Categories: Corporate News, Displays, Microsoft,

This week, Intel announced the availability of technology made especially for digital signage.  The new platform, based on Windows Embedded Standard 7 and running on Intel Core i5/i7 processors, along with technology such as touch screens to allow interactivity from a passerby.

The “Intelligent Digital Sign” also could use a camera to use what they call “anonymous video analytics” to show items of interest to the user at an appropriate height for the user, along with gender recognition software.  The sign is large enough that if another person comes up to the ad and interacts, they would be presented with their own advertisement while the first person continued their own experience. 

I’m a bit wary of anything using a camera or having access to my cellular phone, but take a look at the release and decide for yourself.  The release also has a video from back in January when they demonstrated the system.

Read More | Microsoft: Next Generation of Digital Signage Applications Is Possible Today

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