Before The Daily appeared on the iPad last week, none of the magazines or newspapers could offer subscriptions from their own apps. Apple had a long dispute with publishers that prevented the feature to be added. On the one hand, publishers wanted to keep a direct line between themselves and their customers, to get the full amount from each subscription, and to get user details such as their gender, sex and location in many cases. Apple however wanted in-app subscriptions to go through their systems. Now, it seems Apple has decided that both should be offered. Apps will be able to offer subscriptions, but the publishers will be forced to offer those subscriptions through iTunes as well. Of course, it's likely that most users will go the iTunes route, and that has the publishers complaining. On the good side however, it means iPhone and iPad users will finally be able to get in-app subscriptions to whichever newspaper or magazine they read.
News Corp. mogul Rupert Murdoch unveiled his iPad-only newspaper, The Daily, today at the Guggenheim Museum in New York City.
"In the tablet era, there's room for a fresh and new voice," Murdoch said.
The Daily will feature nearly 100 pages of original content produced each day. Among the bells and whistles included are HD video and 360 degree photos. Readers can subscribe to the publication which will be delivered to the iPad automatically each morning and can opt to be billed each week for $0.99 or each year for $39.99. Murdoch said that comes down to $0.14 a day.
On hand were Apple's head of Internet Services, Eddie Cue; The Daily Editor Jesse Angelo; and News Corp.'s head of digital Jon Miller.
"It's the first national daily news publication built from the ground up for the iPad," Cue said.
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