This morning, Apple put out a press release letting the world know that they'll be showing off iOS 5, OS X Lion, and iCloud, their long-awaited cloud service/MobileMe revamp, next week at WWDC. Oddly enough, Apple only went as far as naming iCloud, and called it an "upcoming cloud services offering." Now, we aren't expecting them to go into full detail in a press release, but why even name it at all? We're guessing it's because Apple really wants to set the expectation that WWDC will be focusing on software, softening the blow that will inevitably come when the masses are complaining about the lack of an iPhone 5 hardware reveal. The press release lets us know Apple's WWDC intentions and plans, and sets the expectations accordingly.
WWDC kicks off in six days, and of course, we'll have details of all the announcements as they're made. By the way, the press release also confirms that the incomparable Steve Jobs will be taking the stage at WWDC.
If the CNET report is true, Apple only needs to close deals with Sony Music Entertainment and Universal Music Group now before it secures unprecedented, legitimate access to music from all "Big Four" labels.
In March, Amazon launched its cloud music locker without such rights and faced threats of legal action; it is now reportedly in talks with the labels to secure licensing agreements. Google launched Google Music at its Google I/O event a couple weeks ago.
In April, CNET reported that Apple had inked a deal with Warner Music and "at least one of the remaining three" major music labels. Apple has not officially acknowledged the development of a cloud-based music storage service, but speculation is rife after reports "confirming" the development with unnamed sources. Furthermore, the company recently built a massive data center in North Carolina, reportedly meant to host a video streaming service.
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