Recently, it has been reported that, with iOS 6, Apple has a new tracking mechanism built-in that allows targeted advertising. Basically, this just means that when there are ads in apps, that they can display ads that Apple feels will be more relevant to you, rather than having them be completely random. Some users don't appreciate any sort of behavior tracking, and would rather turn this feature off. One easy way to get to this setting is to visit the following address from your iOS device: http://oo.apple.com. That will redirect you to the opt out panel for Interest Based iAds. Turn the setting to OFF to disable the feature, and you'll no longer see ads that are targeted to your interests.
This week, Intel announced the availability of technology made especially for digital signage. The new platform, based on Windows Embedded Standard 7 and running on Intel Core i5/i7 processors, along with technology such as touch screens to allow interactivity from a passerby.
The “Intelligent Digital Sign” also could use a camera to use what they call “anonymous video analytics” to show items of interest to the user at an appropriate height for the user, along with gender recognition software. The sign is large enough that if another person comes up to the ad and interacts, they would be presented with their own advertisement while the first person continued their own experience.
I’m a bit wary of anything using a camera or having access to my cellular phone, but take a look at the release and decide for yourself. The release also has a video from back in January when they demonstrated the system.
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