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Coldwell Banker Goes Virtual

Coldwell Real, Virtual Houses

Real estate company Coldwell Banker has brought house selling to the virtual zone by creating a mock-up of a real house on the online gaming site Second Life. If you are interested, your avatar can meet their avatar, tour the $3 million house, make a bid, negotiate and then do lunch. You only have to meet to sign the papers and seal the deal. The NAR (National Association of Realtors) claims that 81% of recent home buyers used the Internet to buy their homes. We suspect it will be the shape of things to come, although we hope that we don’t see Golden Arches in the near future.


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