It didn’t take long for Harris to take a poll to find out how many TV watchers will opt for free OTA today. Fifty five percent said they are likely to switch to antennas and drop their cable or satellite subscriptions, while those under 24 seem the most positive about the switch. Sixty nine percent found that the transition will be “good,” and the company’s Jay Adrick feels that “consumers are embracing the change.” We are not sure we agree with the survey completely as most viewers we know wouldn’t dream of giving up their gazillion+ channels.
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A new survey conducted by Harris Interactive with 2,455 U.S. adults concluded that about 65% of them have watched a video on YouTube, compared to only 42% last year. Forty two percent of viewers said that they visit the site frequently, a rise of 33% from last year. Forty three percent say they have seen videos on a TV network while less view them on news sites and search engines. Frankly, we are wondering why they even bothered to conduct the survey, and instead should realize that, as the survey also determined, there will be more TV and movie watching online when the networks and studios get a clue.
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