Today Google unveiled an appetizing new search option for cooks and wannabe chefs: Recipe View.
The new search option will be a choice in the left rail that appears after entering a Google search. You can search for recipes by entering the name of a dish or food type, an ingredient, or just an occasion, such as Cinco de Mayo. The results can be further filtered by preparation time, ingredients, or calories. Result recipes also sport star ratings and user reviews, so you can see which ones have been hits.
The feature is more than a taste-bud pleaser, though. In order to implement it, Google engineers made use of rich snippet data. Google product mangaer Kavi Goel said in a blog post that the technology was introduced at the Searchology conference in 2009.
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