Just as Pontiac is utilizing billboards in “Need for Speed” to increase sales, the Government Communications Headquarters, which is part of British Intelligence, has begun to recruit through video games. Looking for an “Internet-savvy generation of graduate groups,” the campaign will begin the end of October and run for a month. The GCHQ is targeting Xbox games such as “Splinter Cell,” “Carbon,” and “Enemy Territory: Quake Wars.” What we would like to know is if potential recruits who are that heavily into war games notice and respond, what leads them to believe that those same gamers would leave their consoles for a real gig?
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