Starbucks just announced that they are dropping their Wi-Fi fee starting on July 1. That’s right, Wi-Fi at all Starbucks locations will be free from July 1 on. In fact, as you can see in the tweeted announcement, it will be 1-click to log on, no registration required. Starbucks Wi-Fi is currently powered by AT&T, but going forward, the company will be partnering with Yahoo! to provide the free service to customers. This is a big move, since Starbucks is pretty much, well, everywhere.
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We suspect there are a lot of people who hit up their local Starbucks to take advantage of the free WiFi and sip the same cup for hours. The Holland based CoffeeCompany has come up with an idea to curb the practice. They change the name of their network with such passwords as “HaveYouTriedCoffeeCake?,” “BuyAnotherCupYouCheapskate” and “BuyaLargeLatteGetBrownieForFree.” While the message is comical and subliminal, the guilt factor must be worth the effort.
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