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Ford opening Silicon Valley research lab in 2012
Posted by Andrey Malskiy Categories: Corporate News, Transportation
Living in the northwest, the weather can make of break your day. From sun, to snow, to rain, it can all be seen in one day, depending on the season. So as any Northwesty, I'm constantly checking my iPhone for updated weather conditions. But alas, no two weather apps, let alone forecasters, can agree on Seattle weather.
Ford has announced that they will be neighboring next to Intel, Google, and other Silicon Valley giants. Other automotive giants such as Volkswagen, Mercedes-Benz, and BMW have already moved into the Valley, and Ford will be moving its Research and Innovations (R&I) Unit into the neighborhood. The question you might be asking is, "what does Ford and Northwest weather have to do with each other?" The answer is real-time data. Ford is aiming to utilize the sensors in its vehicles to transfer data to the client services we use.
Put it this way, when you're driving down the highway and it begins to rain, the sensors on the wipers transmit a signal to a client service; say a weather app you might use on your phone. The more vehicles equipped with this technology, the more accurate our weather forecasting becomes. Furthermore, I can see this technology also providing real-time traffic congestion info. In conjunction with a solid GPS, your commuting time could be reduced.
Read More 
| Autoblog
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Bleeding Edge TV 383: How Ford SYNC Emergency Assistance will use GPS to break language barriers
Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Features, GPS, Podcasts, Product Reviews, Transportation, Videocasts, Videos
In this episode we give you a look at the upcoming Ford SYNC Emergency Assistance feature, that is able to assist you even in areas where the native language is different than your own. It works by using GPS and cell tower locations to determine where you are in the event of an emergency. If SYNC knows you speak English, but you happen to need help in an area that speaks French, you will be contacted in English on your end, and SYNC will communicate to the responder in French, so that you can get the help you need.
Check out a video for a demo from #ForwardWithFord, which took place in Detroit, MI.
Big thank you to JackThreads for sponsoring the show - be sure to check them out, we've got exclusive invite codes that give you $5 to use towards anything you'd like.
Ford to produce smart cars that warn each other of an impending collision
Posted by Andru Edwards Categories: Transportation
Ford brought a small fleet of intelligent vehicles to San Francisco to showcase a technology that the company expects will be mainstream in about five years, from most automakers.
Two Ford Focus cars and a Ford Expedition were equipped with a technology called Dedicated Short-Range Communications (DSRC), which basically serves as a car-to-car wireless connection that currently serves as a crash avoidance system in Ford's implementation, and as a wireless toll collection mechanism overseas. Eventually, it could even be used for entertainment purposes.
Although Ford demonstrated the technology in a parking lot outside of AT&T Park, the company isn't alone in developing the technology. Ford, General Motors, Nissan, Honda, Toyota, Volkswagen, Audi, Mercedes, Hyundai, and Kia are all working together, plus truck, bus, and motorcycle companies, said Mike Shulman, the technical leader in Ford's Active Safety Research and Innovation department.
"Next year, we're doing a model deployment in a city where there will be thousands of equipped vehicles and trucks and buses all sending out these messages, and then the goal in 2013 is to start a regulation that will require this on all vehicles. Then, maybe consumer electronics companies would start designing products that could be retrofitted onto existing cars, because everyone sees the potential," Shulman said.
"Maybe five years from now, cars will be equipped with this," Shulman added.
Click to continue reading Ford to produce smart cars that warn each other of an impending collision
U.S. Government Orders Hybrid Vehicles
Posted by Sheila Franklin Categories: Transportation
The government will be spending about $285 million by June 1 in Detroit by trading in their older gas guzzlers to purchase about 17,600 new vehicles from GM, Ford and Chrysler. Part of the stimulus bill, it couldn’t have come at a better time for the beleaguered industry. About 2,500 hybrid sedans like the Chevy Malibu, Saturn Aura and Ford Hybrid Fusion have been ordered. Now if we could just get our local governments to follow suit.
Read More | Freep
CES 2008 Video: Microsoft SYNC Car Recognition
Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Cell Phones, CES, CES 2008, Features, Microsoft, Podcasts, Transportation, Videocasts
We learned all about Microsoft Sync at CES, and have lots to share. Sync is integrated software that’s factory-installed in certain Ford, Lincoln and Mercury cars. It allows you to control your cell phone and music player via voice recognition. Once your cell phone is “synced” with the software and your contacts are transferred, just press the button on the steering wheel and speak your command, such as “Call Mom.” Mom is immediately dialed, and you can talk to her without ever touching your phone. What’s also cool is that you can control your entire music library via voice as well, just by saying the name of the artist, song, album or even playlist. Just sync up your iPod (except the Shuffle), iPhone, MP3 player or even a thumb drive, and you’re good to go.
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