UK-based vacuum cleaner manufacturer Dyson recently held a competition to see which of its engineers could design the fastest racecar using just spare vacuum cleaner parts. Just like the vacuum clears, there were some very creative car ideas. Some worked well, while others were novel in concept only. Check out the video above to see the geekiest race to take place so far this year.
Although Sharper Image and its Ionic Breeze purifier went belly up, Tessera and researchers from the University of Washington have teamed to adapt ionic cooling in a smaller form for laptops and other electronics. Supposedly the technology can extract about 30% more heat than a traditional fan at about half the power. Washington U’s Alexander Mamishev originally conducted research in 2006 before Tessera licensed it. And while the lifespan is not yet up to the 30,000 hours of life target, we may see it come to market next year.
Read More | MIT Technology Review
Imeem is a free online community where fans and artists can come to share music, videos, photos and chat about them. Imeem cut deals with Warner and several indy labels to provide over 3 million legal full-length tracks. With a customizable profile, you can create a playlist with fast-forward capability. Not only can you stream content with protection, you can get paid when others play your tunes or videos with their share revenue system.
Read More | Imeem
Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
After an avalanche of press following its showing at E3, Bethesda is now soliciting questions from the community. In theory they’ll accept and answer questions about any of their properties but it seems pretty obvious from the comments so far that the main point of interest is Fallout 3.
With so much skepticism from the old school Fallout fans over the direction Bethesda is headed and the casual dismissal of those concerns that most of the mainstream gaming press has displayed, this could be a good chance for the developers to clarify some of the hows and whys diehards have been losing sleep over since the game was announced.