We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
Read More | Adweek
So you’ve just bought a new home or opened a store…and you don’t have enough money (yet) for security cameras. Or maybe you just don’t want to deal with all the wiring and agita. So how about this fake security set? It includes two cameras that not only look authentic, they have a working LED and video cables that appear to connect to the wall-–giving the impression of a complex security setup inside. Plus, the camera’s anodized aluminum casing will withstand the elements. Each camera requires 2 AA batteries and measures 8.5”L x 3.5”W x 4”D. Available for $60 USD.
Read More | Hammacher Schlemmer