Disney Mobile has decided to end its branded cell phone service by the end of this year. They claim that although parents liked the concept, large retailers were hesitant to feature them in their stores. No further phones will be available for sale now but the company promises to service the handsets until December. In the future, Disney will be offering its services, such as its tracking capability, to other mobile phone carriers.
This is the second time that Disney has overstreched with bad results, the first being the dropping of their ESPN-branded cell phone service about a year ago. In fact we wondered then whether this move would cover their losses. Disney Mobile will be handing out reimbursements for those with the units as well as accessories, so contact their site if you have questions or want to transfer your number.
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Peter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.
Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.
“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”
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