Facebook revealed at the Social Apps Conference that they are currently in the testing phases of a new feature for the social networking site called "Buy With Friends" which is a kind of group buying option. When someone buys a virtual item in an app or game, and posts about it on their news feed, any of their friends will be able to buy the same item directly from that news feed, at a discount. This will allow people to save money on virtual goods, and incitate more people to purchase items. It's a small feature, but that could bring a lot of money if it takes off.
Read More | Mashable
A couple of days ago was the infamous Cyber Monday, where online stores see massive surges in sales, and eBay is one of the prime destinations people go to buy goods. Today they reported that their mobile sales for the Monday after Thanksgiving were up 146%. Also, eBay released a visualization tool that shows mobile shopping trends across 6 countries. The company reported that the use of its mobile platforms went up 3 times since 2009, with its iPhone app leading the way, followed by Android and Blackberry. In the US, cars and trucks were the biggest mobile trends, with cell phones, PDAs, women's clothing and other accessories leading the number of transactions done. It's clear that eBay is pushing its mobile apps, having recently released an updated version for the iPhone which includes a bar code reader, to bridge the in-store and online shopping experience.
Read More | eBay