The Playstation 3 finally launched in the United States on Friday and gamers and scalpers were finally able to get their hands on the hardware. The limited supply of consoles meant that demand was driven to frenzied levels, surpassing the madness of last year’s Xbox 360 launch. One thing seems clear, though; it seems like very few retailers learned their lesson last year, and a confluence of events led this launch to be worse in many ways.
More after the jump.
Oh sure, we may have laughed at those poor bastards waiting in the cold for Sony’s latest - cold, hungry, sheltered from the elements only by their tents and the overhang of the Wal-Mart’s entrance. But they’re the ones laughing now - turns out, via a recent study, that the average price of a pre-sold PS3 auctioned on eBay was hovering around $2600. In recent weeks, the price has dropped to around $2000, but there obviously are still a lot of rich, impatient gamers out there looking to get their hands on this console ASAP.
So maybe it WAS worth it to quit your job and wait in line for a week - I know I don’t make $2,000 in that amount of time. Congratulations Mr. Waiting Out In the Cold for Electronics Guy… this Bud’s for you.
Read More | FierceGameBiz
Given the small amount of Playstation 3 consoles allocated for the Japanese launch, it should come as no surprise that most of these consoles are headed to secondary markets like online auction sites, import game dealers, and as “used” consoles. However, the latest Enterbrain sales figures are the biggest indication of how many of the consoles are not going to be played right away. According to a report on GamesIndustry, less than one game per console is being sold; the tie ratio is a low 0.98. While mega bundles and forced tying generally push up game tie rates in the United States, it appears that very little of that is happening in Japan.
Read More | GamesIndustry
We all knew it was coming eventually… with a limited supply of only 400,000 units in the States, it was only a question of when Mr. Supply would meet Mr. Demand and chaos would ensue.
Today, EB / Gamestop began taking pre-orders for the hulking, wallet-emptying console via a $100 deposit system. But with only an average of 6 consoles allocated per store, only the first few lucky customers in line will have the privelege of giving Gamestop $100 for a piece of paper that *might* get you a console at launch. Unless, of course, the store employees got there first. Thanks to EB / Gamestop’s store policies, each store employee was able to reserve themselves one PS3 console before the public even had a chance at them.
Google Inc. and eBay Inc. announced today that they have reached an agreement to benefit users, merchants, and advertisers over our entire planet. Google will begin to place ads on eBay and will become the exclusive provider of text ads outside of the US.
They will also launch “click-to-call” advertising, a feature that makes it easier for businesses to connect with customers. As of today, “click-to-call” works this way: you provide your phone number, Google calls you, and connects you with the company. In the near future, Google and eBay will use their VoIP clients (Google Talk and Skype) for click-to-call. They will begin to test the two components at the beginning of next year for several months.
Meg Whitman, eBay Inc. President and CEO, claims, “By combining the power of eBay in e-commerce and Skype in communications with Google’s leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world.” Okay, but couldn’t you just become “Googlebay” and spend a smidge of the profits on feeding the planet?
Read More | Google
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