We've gotta hand it to BMW for launching the innovative DriveNow service in its hometown of Munich. If you thought ZipCar was good, wait til you hear about how DriveNow works. Check it:
- The biggest feature is convenience. You pick up the car, and when you are done, you can leave it anywhere. No need to bring it back to a designated parking lot or garage. Just park it anywhere you find a spot, and you are done. An iPhone app tells you where the nearest available car is.
- You sign up for the service and get a sticker that goes on your drivers license. That sticker becomes the key that unlocks the car, so you don't need anything extra to carry with you.
- Gas usage is included in the price
- Parking is free in within city limits
As we said, the service has launched in Munich with a fleet of 300 BMW and Mini Cooper vehicles, and we assume that if DriveNow is found to be successful, BMW will roll it out elsewhere.
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