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Apple purchases Beats Electronics & Beats Music for $3 billion, Dr. Dre & Jimmy Iovine join company

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News, Music

Apple Beats Electronics

After weeks of rumors, it's now official: Apple has announced it is purchasing Beats Electronics for the cost of $3 billion. This makes it the largest purchase in Apple's entire history, and obviously the biggest public decision made by Tim Cook since he stepped in as CEO.

"Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special."

Beats Electronics is the make of the Beats by Dr. Dre line of headphones and music accessories, and also the Beats Music subscription service that competes with other offerings from companies like Rdio, Spotify, Rhapsody, and the like.

Click to continue reading Apple purchases Beats Electronics & Beats Music for $3 billion, Dr. Dre & Jimmy Iovine join company


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Beats Pill Bluetooth speaker launches at $199

Beats Pill review

It's not just the Beats Executive on-ear headphones that are new from Beats Audio, as the company has also released it's own portable Bluetooth speaker: the Beats Pill. Yes, it's a pill-shaped speaker, likely a play on the fact that it's part of the Beats by Dr. Dre line, and doctors prescribe pills. Anyhow, cheesy concept aside, the Pill brings 12 watts of power across four 1-inch drivers into it's contoured frame, made up of metal grilles and soft-touch plastic. The rechargeable battery can pump out up to 7.5 hours of tunes, and offers NFC support for easy pairing with Bluetooth devices that support the standard (including the upcoming Lumia 920, HTC devices, and all Android Jelly Bean NFC smartphones--the iPhone doesn't have NFC support at this time.) A microphone is also built-in, allowing the Pill to also work as a speakerphone, and a physical audio input lets you connect devices that don't support Bluetooth as well. You can pick up the Pill Bluetooth speaker for $200.

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Beats Electronics acquires MOG music service

Beats Electronics acquired MOG

The rumors have been swirling for months, and now it's official--Beats Electronics has acquired MOG. Beats Electronics is the force behind the Beats by Dr. Dre headphone line and the Beats Audio profile, while MOG is a fledgling streaming music service that, while popular, has been in an uphill battle against services like Spotify, Rdio, and Rhapsody. The purchase means that Beats Electronics now has an end-to-end solution, controling both the hardware for listening to music, and the service to consume it as well.

Click to continue reading Beats Electronics acquires MOG music service

Read More | USA Today

HTC strikes exclusive deal with Beats Audio, coming to HTC phones

HTC Beats Audio Phones

HTC has announced a strategic investment and partnership with Beats Electronics, with the goal of bringing high-quality sound to HTC phones.

HTC did not disclose the amount of the investment, which AllThingsD pegged at $300 million. HTC had previously announced an "major news announcement" for Friday, scheduled for 8:30 AM in Los Angeles.

In a separate statement, however, HTC said that a "line of HTC devices integrated with Beats sound innovations would be launched this fall". Beats Electronics is most known for its "Beats by Dr. Dre" brand, with a partnership with the iconic rapper and producer.

Click to continue reading HTC strikes exclusive deal with Beats Audio, coming to HTC phones


Lady Gaga Heartbeats 2.0 earbuds show you were born this way

Posted by Andru Edwards Categories: Accessories, Wearables, Music

Monster Heartbeats Lady Gaga 2.0

Looks like the Monster Cable / Lady Gaga / Dr. Dre triumverate (with Jimmy Iovine playing coach) is teaming up again to bring the Lady Gaga Heartbeats into 2011. The Heartbeats 2.0 get a redesign, bringing the updated look of the earbuds more in line with how Gaga herself has been styling herself as of late. That means weird pyramid-shaped studs coming off the side of the earbud, and a spikey looking earpiece as well. You see, these match the ridiculous pyramid bumps that Gaga has been wearing on her face while promoting her new Born This Way album...but stay with us here. Monster is promising awesome clarity and deep base that can be turned up to deafening levels without distortion, and since it has a microphone on the flat, tangle-proof wire, you can even use them to take phone calls. See? It's not just all talk, we already know that Lady Gaga loves fine gadgets. You can pre-order the Heartbeats 2.0 now on Amazon.

Read More | Lady Gaga Heartbeats 2.0

ColorWare now offering custom-painted Beats by Dr. Dre Studio headphones

ColorWare Beats by Dr. Dre

By now, you probably know that we are big fans of the Studio headphones. We are also fans of , the peeps that custom paint just about every popular gadget. Well, now ColorWare is offering custom-painted Beats by Dre Studio headphones, and they look hot. We’ve previously shown you a few custom ColorWare Beats headphones, including the Ron Herman white Beats, LeBron James red Beats, and Charlie Hamilton pink Beats. As you can tell from those three features, ColorWare does some amazing work on these headphones.

If you’ve got a pair of Beats that you wanna send in for a paint job, that’ll cost you $249—otherwise, you can buy a new pair direct from ColorWare, with design, for $525.

We’ve got a video showing off a few pairs of ColorWare Beats for you, after the break.

Click to continue reading ColorWare now offering custom-painted Beats by Dr. Dre Studio headphones

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Bleeding Edge TV 300: White Ron Herman Beats by Dr. Dre headphones

Remember those limited edition white Beats by Dr. Dre Studio headphones we told you about? Well, we got a pair in our studios and decided to do up a video showing them off. In this episode, we compare the white Ron Herman Beats by Dr. Dre to the standard glossy black Beats, and give you a close-up look at all the major and subtle differences between the two. Of course, the internals are exactly the same, so these $700 white Beats are all about style and high fashion. But hey, they are definitely fun to look at.

Hat tip goes to , who Monster tells me worked really hard on developing a custom finish that would stand up to bending and everything else people do with headphones. They look fantastic.

Also, in case you missed them, we’ve also got galleries up of the pink Charles Hamilton Beats, and the red LeBron James Beats. Or, you prefer the original, we’ve got the standard Beats by Dr. Dre gallery as well.


Limited Edition White Beats by Dr. Dre hands-on

White Beats by Dr. Dre side

If you’ve been paying attention over the past couple of days, then you’ve heard that is about to release a very limited edition version of their headphones into the world. The thing is, they are gonna cost $700 - twice the price of the standard Beats headset that we love so much. We got in touch with Monster for the backstory on these special editions, just to clear everything up.

First of all, you’ll only be able to pick these up from the Ron Herman boutique store in Los Angeles. These Beats headphones aren’t just pure white—they are done up in Ron Herman white, blue, and gold. Unfamiliar with Ron Herman stores? Well, let’s just say a t-shirt there will run you over $60. It’s all about high fashion. In fact, Ron had this to say about the custom Beats:

“Our Ron Herman boutiques are the quintessential environment where one can experience the unification of fashion, music and culture. Beats By Dr. Dre are more than just headphones, they are a fashion accessory.”

Can’t argue with the dude either, the Beats are a fashion accessory almost as much as they are a functional pair of noise-cancelling headphones. I’ve seen hip hop artists wearing them just to look cool. That’s not the only reason for the expense though. According to Monster, one of the biggest challenges with getting the Beats out the door was the finish. They sport a custom coating that works as both a glossy coating and a paint. This coating has to bend freely, while never cracking. These custom Ron Herman Beats were worked on by , who had to come up with a similar solution. Plus, have you ever gotten anything customized by Colorware? It isn’t cheap. So in this sense, Monster is basically passing the cost of the coloring process on to the customer.

One last tidbit - if you are a big baller and want one of these white fashion pieces, hurry up. No more than 20 pairs of white Beats by Dr. Dre Studio headphones are going to be made. Supply and demand baby! Check out our White Beats by Dr. Dre gallery for a close-up look at what you can get at the Ron Herman store.

Also, in case you missed them, we’ve also got galleries up of the pink Charles Hamilton Beats, and the red LeBron James Beats. Or, you prefer the original, we’ve got the standard Beats by Dr. Dre gallery as well.

 

Read More | Limited Edition White Beats by Dr. Dre gallery

Gallery: Limited Edition White Beats by Dr. Dre hands-on


2008 Holiday Gift Guide: Monster Beats by Dr. Dre studio headphones

Beats by Dr. Dre StudioWe’ve been big fans of the Beats by Dr. Dre Studio headphones since we first got our hands on them. They’ve got a nice style, with a hip-hop vibe, and a fantastic noise-canceling feature. The earcups are surprisingly comfortable, and fold away on the inner side of the glossy black headband, which can then be stored in the included case. The Beats by Dr. Dre studio headphones do requier two AAA batteries for the noise cancellation feature, and you’ll get about 50 hours of listening time on a pair of those. They also include two audio cables, both of which even fit into the original headset jack, and one of which also includes a mic, so you can take calls. The Monster Beats by Dr. Dre stereo headphones can be found on Amazon for $349.

Read More | Monster Beats by Dr. Dre Studio headphones

Beats by Dr. Dre unboxing gallery

Beats by Dr. Dre headphones removing plastic

We’ve been following the headphones ever since we first got some hands-on (and ears-on) time with them back at . The Gear Live group that got to try them out included a few serious audiophiles, and we were thoroughly impressed by the sound that they were putting out, and this is when they were still in the development phase.

We just got a pair of the final production model, and early indications are that they are full of a bit more awesome than they were back then. We will hit you with a proper review soon, but for now, we wanted to get you a nice Beats unboxing gallery, chock full of unboxing shots. We’ve got over 30 images for you to chew on while you wait for these bad boys to launch on July 25th. If you want them, you will find them exclusively in Apple Stores and Best Buy, as well as over at BeatsByDre.com. They will run you $349.95, $50 less than they were announced for back at CES.

Also, in case you missed it, check out our Beats by Dr. Dre unboxing video.

Read More | Beats unboxing gallery

Gallery: Beats by Dr. Dre unboxing gallery


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