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Dr. Dre Sells Beats for $3 Billion

Posted by Andru Edwards Categories: Artist News, Industry News,

Dr. DreDr. Dre has secured a deal to sell his Beats Music business to Apple for $3 billion, making him the richest artist in hip-hop.

The co-founder, who launched the headphones and streaming service with friend Jimmy Lovine, will leave Interscope, which he founded, to work with Apple alongside his business partner.

"I've always known in my heart that Beats belonged with Apple. The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special," Dre said, according to NME.com.

Dre could be set to become hip-hop's first billionaire after Apple announced they will buy the business for $2.6 billion, as well as spending $400 million "that will vest over time." Talking about the deal, which has been rumored for weeks, Apple's CEO Tim Cook said, "Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world."

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Apple purchases Beats Electronics & Beats Music for $3 billion, Dr. Dre & Jimmy Iovine join company

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News, Music,

Apple Beats Electronics

After weeks of rumors, it's now official: Apple has announced it is purchasing Beats Electronics for the cost of $3 billion. This makes it the largest purchase in Apple's entire history, and obviously the biggest public decision made by Tim Cook since he stepped in as CEO.

"Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special."

Beats Electronics is the make of the Beats by Dr. Dre line of headphones and music accessories, and also the Beats Music subscription service that competes with other offerings from companies like Rdio, Spotify, Rhapsody, and the like.

Click to continue reading Apple purchases Beats Electronics & Beats Music for $3 billion, Dr. Dre & Jimmy Iovine join company


Dr. Dre Set to Become Billionaire

Posted by Andru Edwards Categories: Music, Features,

Dr. DreDr. Dre could be set to become hip-hop's first billionaire.

The rapper and producer is in talks to sell his Beats Electronics headphones business to technology giant Apple for $3.2billion, making him the richest hip hop star in the world, according to the Financial Times.

In a recent article in Forbes magazine, Dre ranked as the second wealthiest rapper, behind Puff Daddy, whose estimated worth is $700 million, but the new deal would put him ahead of the star, who has earned money from his Revolt TV business as well as music.

Dre prematurely described himself as "the first billionaire in hip hop" in a video posted on Instagram, which has since been taken down, as the Forbes.com claims he would only cash in on his 20 to 25 per cent stake in the business, meaning his net worth increase from $550 million to about $800 million.

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Beats Pill Bluetooth speaker launches at $199

Beats Pill review

It's not just the Beats Executive on-ear headphones that are new from Beats Audio, as the company has also released it's own portable Bluetooth speaker: the Beats Pill. Yes, it's a pill-shaped speaker, likely a play on the fact that it's part of the Beats by Dr. Dre line, and doctors prescribe pills. Anyhow, cheesy concept aside, the Pill brings 12 watts of power across four 1-inch drivers into it's contoured frame, made up of metal grilles and soft-touch plastic. The rechargeable battery can pump out up to 7.5 hours of tunes, and offers NFC support for easy pairing with Bluetooth devices that support the standard (including the upcoming Lumia 920, HTC devices, and all Android Jelly Bean NFC smartphones--the iPhone doesn't have NFC support at this time.) A microphone is also built-in, allowing the Pill to also work as a speakerphone, and a physical audio input lets you connect devices that don't support Bluetooth as well. You can pick up the Pill Bluetooth speaker for $200.

Read More | Beats Pill

Dr. Dre Named Hip-Hop’s Highest Earner

Posted by Andru Edwards Categories: Gossip, Industry News, Hip-Hop & Rap,

Dr. DreDr. Dre has been named hip hop's highest earner.

The rap mogul may still not have released his long-awaited Detox, album but he made an estimated $110 million last year, largely thanks to his Beats by Dr. Dre headphone collection, which saw him earn $100 million when HTC bought a 51 per cent stake in the company for $300 million.

P. Diddy was ranked second on the list with $45 million, with a huge percentage of his income coming from his share of profits for Diageo's Ciroc vodka, while third-placed Jay-Z brought in more than half of his $38 million through business deals including ownership stakes in cosmetics company Carol's Daughter, the Brooklyn Nets and a joint venture with Duracell.

Former Def Jam President Kevin Liles - who now manages a number of hip-hop artists - says it is typical for his acts to make a lot of their money from endorsements:

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Beats Electronics acquires MOG music service

Beats Electronics acquired MOG

The rumors have been swirling for months, and now it's official--Beats Electronics has acquired MOG. Beats Electronics is the force behind the Beats by Dr. Dre headphone line and the Beats Audio profile, while MOG is a fledgling streaming music service that, while popular, has been in an uphill battle against services like Spotify, Rdio, and Rhapsody. The purchase means that Beats Electronics now has an end-to-end solution, controling both the hardware for listening to music, and the service to consume it as well.

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Read More | USA Today

Dr. Dre Wants Hendrix and Gaye Holograms

Jimi HendrixDr. Dre hopes to see Jimi Hendrix and Marvin Gaye return to the stage as holograms.

The rapper was a key figure in developing a hologram of Tupac Shakur - which performed on stage with him at Coachella on Sunday last week, fifteen years after the star's death - and is hoping the technology can be used for other deceased performers, such as the guitarist and the soul legend.

"Hopefully, different artists are able to bring out their favorite artists. Hopefully, we can see Jimi Hendrix and Marvin Gaye. Let's see what happens," he told TMZ.

The "Forgot About Dre" rapper is rumored to be taking the holographic Tupac on tour, but has to find a find a way of making it project 360 degrees: "I'm not sure right now, if there's a technology that's happening where the hologram could be 360 degrees. Right now it's flat, it just looks like it's three dimensional from the front, but I'm working on some new and different things for the future."

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Tupac Shakur World Tour ‘Makes Sense’

Tupac's hologram at Coachella this yearIt "makes sense" for Tupac Shakur to go on tour around the world - 16 years after his death.

Holographic projection firm Musion, creators of the hologram of the deceased rapper which appeared on stage with Dr. Dre and Snoop Dogg at the Coachella music festival on Sunday  think it would be a great idea for Tupac - who was shot dead in a gang killing in 1996 - to go on the road.

"This is obviously a historic and exciting initiative that we're all witnessing currently, and it would make sense for them to bring it to Europe and maybe take it to the rest of the world," head of Music at Musion Sanj Surati told NME.

Surati added the firm is "very proud" that the hip-hop stars had chosen to use its technology during the show. It was previously revealed that representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac with one option being a stadium tour involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. However, they could stage a more limited tour, featuring only Dre, Snoop Dogg and Tupac's hologram, in smaller arenas.


Tupac Skakur Closes Coachella Festival

Tupac HologramTupac Shakur helped close the Coachella festival last Sunday - 16 years after his death.

The rapper - who was shot dead in a gang killing in 1996 - appeared on stage as a hologram to perform with Snoop Dogg and Dr. Dre at the annual festival in California.

He gave a spooky rendition of "Hail Mary" before duetting with Snoop on "Ain't Nothin' Like A Gangsta Party," before leaving the festivalgoers with the line, "Coachella, I wanna say thank you for all the love over the years."

The Tupac hologram drew mixed reactions from fans, with one saying it was "wrong on so many levels."

Another person, however, wrote on Twitter, "This is dope," while someone else added, "I told y'all Tupac wasn't dead! (sic)"

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Dr. Dre to Produce Horror Film

Dr. DreDr. Dre is to produce a new horror film.The music mogul is heading up Thaw with his Crucial Films partner Daniel Schnider.

Thaw'- which will be written by Vik Weet - centers around an ancient evil that emerges from the rapidly-melting ice in the Yukon.

Dr. launched Crucial Films in 2007 with a first-look deal at New Line to produce a series of dark comedies and horror films and Thaw will be the first under the deal. The movie is the latest venture for Dre as it has been claimed that HTC - the company which has a majority stake in his Beats By Dr. Dre headphones range - is in talks to acquire online music service MOG.

He is also still working on Detox album project, with Rick Ross recently revealing he has joined fellow collaborators Eminem, Snoop Dogg, Jay-Z, 50 Cent and Nas on the record. "We making some things happen, man -- we just gonna see where the pieces fall. But we most definitely putting in major work," Rick said.


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