It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.
We are always so concerned with keeping our families intact that we sometimes forget about our pets. The SpotLight GPS Pet Locator has 27/7/365 recovery service through the AKC CAR (American Kennel Club Companion Animal Recovery.) If Spot or Puff wanders too far, you will receive an email or cell phone message. A rescue button is on the collar to help you find your furry friend. We were thinking that they should have put one on the little girl in the picture as well. Look for the SpotLight later this month.
Read More | SpotLight
If you love your dog, you probably spend some of your Thanksgiving watching the National Dog Show (a pointer won it this year.) The sponsors of the event, Purina, have made an e-card site to send greeting to all your friends this holiday season. Head over to Critter Carols, upload your pet’s face (this is Amazing Grace,) add text and music and let everyone know just how weird you get during the last couple of weeks. By the way, this app will take you longer than most to get it right, so expect a learning curve.
Read More | Petcentric
If you love your pup, and we mean really love her/him, then you will want to join Doggyspace, a cross between Facebook and MySpace for canines. You can create a profile, share photos and videos, and meet others who are similarly obsessed. Launched last month, 3,000 dog fanciers have already joined the site and there are claims that there will be about 2 million by the end of the year. While Doggyspace is free to join, Founder Levi Thorton plans to make premium accounts with a percentage of the fee going to animal charities. We really don’t know what paying the extra means, but we assume that gives you a top dog.
Read More | Doggyspace
Garmin has redesigned a tracker for the pooch in your life. The main housing of the unit sits below the collar while a GPS antenna is located on the top of the strap. The weight of the DC30 is a mere 8.7 oz., which means that all but the minutest of pups can wear it. Checking out the Garmin site, we notice their main target is hunting dogs, but we are hoping that more of those who are concerned with their dog’s welfare will opt for the collar. The DC30 will set you back $199.99 when it arrives this fall, while their entire Astro 220 Tracking System goes for $649.95.
Read More | PR Newswire
So you think you have the smartest dog on the block? Find out for sure with the Doggy IQ Test. Created by Dr. Stanley Coren, pooch expert, there are 12 tests to determine the CIQ (Canine Intelligence Quotient.) Five of them are problem solving, and the others have to do with memory and ability. The kit includes a book, score and result guide, and stopwatch. Get yours for £4.99 (~$10.00) or, if your dog is really smart, have him/her borrow a copy from the local library.
Read More | i want one of those
IDEC has released its hi-tech Wan Love Yu (”Dog Love Bath”,) which does without shampoo. Instead it utilizes a shower head that discharges water with about half a million air bubbles per cubic centimeter. With technology used by industrial water treatment systems, the bubbles are small enough to remove dirt and odors from a pup’s skin and hair follicles. The 27.5 x 27.5 x 43cm jacuzzi and hose combination goes on sale this week at a price somewhere between 600,000 and ¥700,000 (~$6,000.00 to $7,000.00.)
Read More | Pink Tentacle
For years people have saved their pets through taxidermy, including Roy Rogers, who had Trigger and Bullet stuffed and placed in his museum. Now, thanks to a So. Korean company, you can have your pup forever immortalized by cloning. RNL Bio will gratefully accept your $150,000 and claims that there is a 25% possibility of success. Seoul National University will be performing the actual procedure and although RNL prefers creating guard dogs, they won’t turn down a beloved pet. While this is a nice idea if you adored your dog, you might want to double think the idea if he/she was hesitant to become housebroken when a puppy.
Read More | Korea Times
It’s 10:00. Do you know where your dog is? Or your car, or the loved one who is responsible for the car? Zoombak is aiming to make sure you never have to look far to get the answer to that question. Their advanced GPS locators come in two sizes, one perfect for placing in an auto and one made to clip on to the collar of a dog weighing 12 pounds or more.
Both versions of Zoombak offer the ability to set up “safety zones,” via the Zoombak website. When the auto or dog that is wearing the Zoombak GPS unit leaves the safety zone, Zoombak will send a text message or an email with the location of the unit, and the location can be tracked live on Zoombak’s website.
Dog and Auto units retail for $200 and $250 respectively, and Zoombak’s monthly service starts at $9.99 a month.
Are you one of those “I-love-my-pet-as-much-as-I-love-my-kids” type? Join the club (that’s my cat Woody up above), which is why we may meet someday at Petside.com, a “web portal” created by NBC and Proctor & Gamble. Think of it as AOL meets MySpace meets Petco and you get the idea. There’s tons of useful info including articles, links, message boards, videos and vet advice about dogs and cats (owners of hamsters, birds, rabbits, etc. will have to wait till the site expands), and of course lots of pet and non-pet advertising. But the site’s would-be piece de resistance is the “My Petside” section, still in Beta, where visitors are encouraged to create social networking profiles about themselves and their four-legged friend…and connect with other animal owners. A great idea bound to succeed, given our devotion to our pets—and heavy promotion on NBC’s “Today Show.”
Read More | PetSide
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