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Verizon forcing $30 unlimited data plan on new smartphone customers

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Verizon Wireless will cease offering its monthly 150MB data plan, which costs $15, and by default will require all new smartphone users to adopt its existing $30 unlimited data plan.

During Verizon's fourth quarter earnings call on Tuesday morning, chief operating officer Lowell McAdam said the company was scrapping its $15/month 150 MB data plan this month.

A Verizon Wireless spokesman declined to offer any more details but confirmed Verizon would continue its $30 unlimited MB plan.

The announcement deals a direct blow to the original Apple iPhone carrier, AT&T, which had to scrap its unlimited data plan last summer. AT&T's metered data plans begin at $15 a month for 200MB. At the time, AT&T argued that 98 percent of its smartphone users consumed less than 2GB per month, and 65 percent consumed less than 200MB per month.

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