Well, despite the clever advertising, it looks like Dell has finally finished selling the last of their Ditty MP3 players. In fact, it appears that Dell’s promise to get out of the DAP market earlier this year has come to fruition, as they simply decided to stop making their own branded MP3 players, and have instead opted to resell players from the likes of Creative, SanDisk, Samsung, iRiver, and Archos. Notice anyone missing from that list? Apparently Dell isn’t into the whole “help the competition make a profit” thang…
With so many purported “iPod killers” these days, one wonders if any company will ever be able to take down the legendary iPod line. SanDisk, a distant second to Apple in the portable music player market, announced a new member to their Sansa line on Monday, the e280. The e280 Sansa player offers 8GB of storage with a built-in microSD slot for an additional 2GB. At a starting price of around $250, roughly equal to that of the high-end nano, the new Sansa poses a potential problem for Apple by offering a product with a similar form factor with many enhancements. The lower-end versions of the Sansa player also received price cuts.
These upgrades are intended to help boost the company’s market share, which currently hovers around 10%; however, SanDisk is a top supplier of flash based storage and has a distinct advantage over Apple in terms of pricing. Their new releases come at a time when speculation about a revised iPod nano with larger storage, among other features, is at an all-time high. Regardless, it remains to be seen if SanDisk can in fact depose Apple.
Read More | MSNBC
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