With so many purported “iPod killers” these days, one wonders if any company will ever be able to take down the legendary iPod line. SanDisk, a distant second to Apple in the portable music player market, announced a new member to their Sansa line on Monday, the e280. The e280 Sansa player offers 8GB of storage with a built-in microSD slot for an additional 2GB. At a starting price of around $250, roughly equal to that of the high-end nano, the new Sansa poses a potential problem for Apple by offering a product with a similar form factor with many enhancements. The lower-end versions of the Sansa player also received price cuts.
These upgrades are intended to help boost the company’s market share, which currently hovers around 10%; however, SanDisk is a top supplier of flash based storage and has a distinct advantage over Apple in terms of pricing. Their new releases come at a time when speculation about a revised iPod nano with larger storage, among other features, is at an all-time high. Regardless, it remains to be seen if SanDisk can in fact depose Apple.
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