You've heard the numbers in aggregate for Black Friday weekend, but what about the month of November in general? Or Black Friday itself? Just how does this year stack up against the same period of time last year, especially given the lowered sales expectations and overall retail optimism as of late?
Here's a spoiler: Online retailers don't have anything to worry about so far.
"Despite some analysts' predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending," said comScore chairman, Gian Fulgoni, in a statement. "With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels."
According to comScore's figures, online shopping is up 15 percent between November 1–25, 2011 versus the same time period last year. That's an increase from approximately $11 billion in spending to $12.7 billion, helped out in part by an 18-percent increase for online spending on Thanksgiving Day and a 26-percent increase in online spending on Black Friday itself.
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