We talked to Todd Juenger at TiVo and he told us which commercials were watched the most during Sunday’s Super Bowl. Note that the data is based not only on how many were watching the game, but also on rewinding and fast forwarding, as opposed to which were viewer favorites.
1. GoDaddy.com: “Enhanced?”
2. Bud Light Lime: “Summer to Winter”
3. Careerbuilder.com: “It May Be Time”
4. Doritos: “Crystal Ball”
5. Transformers: “Revenge of the Fallen”
6. Monster.com: “Moose Head”
7. Bud Light: “Man Thrown out the Window”
8. Pepsi: “MacGruber/Pepsuber”
9. Dennys: “Thugs”
10. Coke Zero: “Mr. Polamalu”
Read More | TiVo
Here’s your chance to participate in a video commercial contest that may get you a couple of free tickets to the Superbowl XLIII Feb. 1. It’s too late to enter your own video, but you can still vote on the others done by amateur videographers. Last year’s Dorito spot was really amusing and we expect with all the mini-camcorders floating around these days this year will have similar results. Voting ends Jan. 25. By the way, we saw a glimpse of one that could be eTrade’s entry with a bunch of talking babies, similar to last year’s spot. Don’t they know that massive amounts of spitting up is not good for keyboards?
Read More | Crash The Superbowl
Amazon has announced that its subsidiary, IMDb, will be offering free recent and classic films such as “Planet of the Apes” and “The Madness of King George.” There are also trailers and short films. They say that over 6,000 titles are available and include episodes of new season shows like “30 Rock.” We checked out an episode on the site and noticed that it is about as free as regular TV, so expect some commercials, although not to the extent that you find on network television.
In our never-ending quest for the cheesiest online promotions, try this weird one. You can now send someone a Chi-Chi Gram. Choose between a cyclops, chicken or cougar, upload an image, and adjust the eyes and mouth. Choose some music, preview your artistic work, then e-mail it to a friend or anyone else you would like to annoy. We’re not sure this will help sell the salsa, but it’s worth a few minutes of time and you can pick up a recipe or two.
Read More | Chi-Chi's
Hulu, from the collaborative efforts of News Corp. and NBC Universal, opened today. So far it has only been in use by a test group, but now everyone can see more than 259 full length episodes of TV shows as well as about 100 movies for free from 50 networks, movie studios and Web-based media. The only catch is that there is a limited amount of ads to put up with, but hey, we can deal with that.
During a movie or show you often get your choice of commercials. We watched an episode of “The Simpsons” to see how much advertising there was, and in the half hour we saw only three 15 second spots. We will take that over network TV anytime. Did we mention that you can share, embed, or edit clips from the site? We love the Internet, truly.
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While there are plenty of top ten lists on the Net reporting the popularity of Super Bowl commercials, TiVo has an actual way of gauging which of the exact spots are literally watched the most by viewers. We chatted with Todd Juenger, Vice President of Audience Research and Measurement, who gave us his top 10 list in terms of the most viewed during the event. That list and our interview with Todd, including all you ever wanted to know about TiVo accumulating data and what it means, after the jump.
Read More | TiVo
Toshiba, never admitting defeat, has once again cut its prices up to 50% to promote its HD DVD players. Their entry level players now carry an MSRP of ~$150.00. Expect an onslaught of various media-type commercials within the next few weeks. While we continue to hear rumors concerning the HD/Blu-ray War, we think we will just bide our time and revel in the news that now almost anyone can afford a player. Toshiba is still offering 5 free DVDs with purchase.
Read More | USA Today
We just saw one of our fave spokesbots in a cameo on television. Asimo recently made an appearance in Honda’s latest commercial. We also understand that he is streaking across the stage at Disneyland in a mini-demo designed to get the greater public used to the idea of bringing robotics into the mainstream. The robot is becoming so famous that he even has his own website. Kudos to the company for knowing that robots can make an impact on sales without petty demands and/or the high salary of celebrities.
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With all the attention given to Apple these days, we thought it was only fair that we give a few props to another creative company. Zune aficionados are probably already aware of the awesome video artwork on Zune Arts, but if you are not, then you missed out on some fine animation. The Association of Independent Commercial Producers liked their Zune “Monster” spot so much that they have included it in this year’s Art & Technique of the American Commercial Show. You can find dates and locations of showings on the AICP site.
Read More | Zune
While we were doing research on women who have better memory retention by drinking coffee, we noticed that Folgers is willing to help you age with more awareness with a free sample. We call that great timing. They also invite you to make your own commercial on their site, and they will donate $1.00 to Habitat for Humanity of Greater Los Angeles (up to $150,000) each time you create one or vote for others’. We figure that you will get such a rush from the caffeine in their gourmet coffee that your creativity will kick into maximum mode.
Read More | Folgers