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Sony Highlights SIXAXIS Controller In New Ad
Posted by Christopher Sasaki Categories: Culture, PlayStation 3
Sony has dropped a new television ad, this time hyping up their tilt-sensitive SIXAXIS controller. Again, the advertisements use abstract imagery to promote the system, using rolling eggs to illustrate the control enhancements that motion-sensitivity will offer. While Sony’s campaign has done little to give consumers any specific game information, the commercials so far act almost entirely on an emotional level.
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Bizarre Playstation 3 Commercial
Posted by Christopher Sasaki Categories: PlayStation 3, Trailers
Sony has started ramping up advertisements for their new console, and the latest would best be described as bizarre. The abstract advertisement shows a toy baby doll in a bare room with the Playstation 3 going though a gamut of emotions. Sony seems to be playing somewhat off the “2001” monolith-like look of the console, particularly when this is tied to the background sounds used in the commercial. This part of the campaign appears to be more tied to raising awareness rather than informing the customer.
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