On the 5th anniversary of the release of the original Halo, Bungie has dropped a few more details about the goings-on in the Halo universe. First, a new Halo 3 commercial will air exclusively on Monday Night Football on December 4th, with availability on the Xbox Live Marketplace to follow. The commercial will be entirely in CG, which may be disappointing to hard-core fans looking for new in-game footage, but Bungie promises that the commercial will be something special nonetheless.
In addition, Bungie is promising exclusive Halo 2 multiplayer map content available on the Xbox 360. The content won’t be free, and also leaves current Xbox Halo 2 players in the cold. Bungie holds out a faint hope that the content may eventually make its way to the original Xbox, but realistically, this stands little chance of happening. A side benefit of the exclusive content, however, is the news that the backwards compatibility team will be looking at fixing some existing issues in Halo 2 on the Xbox 360.
Finally, probably the biggest news will be the availability of a public beta of Halo 3 this Spring. It sounds like right now the beta will be a limited multiplayer test, but should be exciting for those anxiously waiting for the next iteration of the franchise.
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Sony has dropped a new television ad, this time hyping up their tilt-sensitive SIXAXIS controller. Again, the advertisements use abstract imagery to promote the system, using rolling eggs to illustrate the control enhancements that motion-sensitivity will offer. While Sony’s campaign has done little to give consumers any specific game information, the commercials so far act almost entirely on an emotional level.
Sony has started ramping up advertisements for their new console, and the latest would best be described as bizarre. The abstract advertisement shows a toy baby doll in a bare room with the Playstation 3 going though a gamut of emotions. Sony seems to be playing somewhat off the “2001” monolith-like look of the console, particularly when this is tied to the background sounds used in the commercial. This part of the campaign appears to be more tied to raising awareness rather than informing the customer.