Who knew Coke Zero would be in the forefront of gaming innovation? Last week, Coca-Cola released "the first ever location-based videogame" called LiveCycle.
LiveCyle is based on Disney's TRON: Legacy film and the premise of the game is to move around the real world real to create a Light Wall and derezz your opponents, and avoid being derezzed by theirs. The Coke Zero websites offers a trailer of the game which makes it seem like a pretty fun idea, though there is a lack of actually gameplay. Real gaming innovation or interactive advertising? You decide! Play the game and let us know in the comments!
Live Cycle is available in the iTunes stores for the low, low price of $0.00. Download it here.
While we are on the subject of vending machines, the recent Vendex Japan displayed Fuji Electric’s prototype of a solar-powered machine. It is comprised of panels to supply energy to cool and heat beverages, while the mossy cover not only improves insulation, it will add a touch of green to overly grey cities. Coca-Cola is also working with Fuji to make a 100% hydro fluorocarbon-free machine that will appear this July at the G8 summit in Hokkaido.
Read More | ping mag
Don’t your taste buds hate it when you open a soda…and it becomes warm after leaving the top off for awhile? Well the folks at Coca-Cola have heard your cries. It’s about to intro a new bottle with technology that keeps your soda cold, even with the top off. No more ice, which means no more watered down soda. Cool. What’s interesting is that the self-chilling bottles will have to be stored at a certain temperature, which means Coke will have to dispatch new vending machines specifically for them. No word on when the
first product, “Sprite Super Chilled,” will be available.
Read More | Mirror