Francisco Guerra, a special effects whiz with the company Snowmasters, has come up with a fine alternative to ugly billboards. His idea, named Flogos, are foamy clouds that can be as large as four feet across and shaped like logos. He does this with a machine that creates and slices them, similar to the Fun Factory used for Play-doh. Because they are made of tiny air-filled bubbles combined with helium, they are also good for the environment. One Flogo can go as far as 30 miles and as high as 20,000 feet, in as little as 15 seconds. The Flogo Machine has already caught the attention of Disney, who will be using one at Florida’s Walt Disney World next month to send Mickey Heads over the park.
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