Last week we showed you a few sneak peaks at Super Bowl ads focused on cars. Now that the Big Game is over, we wanted to hand it to Chevy GM for making a commercial worth viewing.
The spot takes place in a post-apocalyptic world. The Chevy rises from the ashes, unscathed, and drives away. The end of the commercial is what made us laugh. Chevy had the guts to take a blatant stab at Ford. Though that’s a ballsy move on its behalf, I’d suggest they take a closer look at the competition before calling them out. I’d like to draw your attention to the Ford video below. You can watch a Chevy drive away from a CGI apocalyptic hell, or you can watch a Ford drive away after being tossed around in a hurricane. You be the judge.
As the NHTSA conducts its investigation, Chevrolet will provide any current owner with a loaner vehicle until the agency concludes its investigation, the automaker said. Those who want a loaner can contact their Volt advisor to arrange for a trade-in.
"A vehicle loan program of this nature is well beyond the norm for a preliminary investigation, and it underlines our commitment to the vehicle and its owners," Mark Reuss, president of GM North America, said in a statement. "These steps are the right ones to take regardless of any immediate impact on our operations."
The Chevrolet Volt has been perhaps the most highly publicized effort by an American carmaker to develop a hybrid vehicle. The Volt's appeal, in hands-on tests, is that the car can go a rated 35 miles on electricity alone before shifting to a gas-powered electric generator that can add hundreds of miles to its range. The Volt uses lithium-ion batteries to store a charge. It qualifies as a low-emissions vehicle that will be able to drive in California's HOV lanes, even with just the driver in the car.
AAA has announced their Mobile Electric Vehicle Charging vehicle, which aims to help you out if you're an owner of something like the Nissan Leaf or Chevy Volt and you run out of power when driving. The mobile EV charger will provide 15 minutes of charge time, which should be enough for 3-15 miles of drive time to allow the user to get to a charging station to fill up, so to speak. They'll be launching these as a pilot trial in six markets, including Portland, Seattle, San Francisco Bay area, Los ANgeles, Tampa Bay, and Knoxville. The rollout will begin in the summer and continue into the fall.
Read More | AAA
This morning, GM finally announced what it will cost us to own a Chevy Volt. The revolutionary Extended Range Vehicle is now available for pre-order for $41,000 before a federal tax credit of up to $7,500, bringing the cost down to $33,500. Starting today, you can head to any qualified GM dealership in any one of seven markets, those being California, New York, Michigan, Connecticut, New Jersey, Texas, and Washington DC, and pre-order the car. If you’d rather lease one, you have that option for $350 per month for 36 months, with $2,500 due at signing. The Volt will be delivered late this year in limited quantities.
With purchase of the Chevy Volt buyers will also receive a 120-volt charge cord. However, 4,400 buyers will get a free 240-volt charging station due in part to a Department of Energy program that wants to get a number of homes fitted with charging stations.
Full press release after the jump.
Read More | Chevy Volt
The government will be spending about $285 million by June 1 in Detroit by trading in their older gas guzzlers to purchase about 17,600 new vehicles from GM, Ford and Chrysler. Part of the stimulus bill, it couldn’t have come at a better time for the beleaguered industry. About 2,500 hybrid sedans like the Chevy Malibu, Saturn Aura and Ford Hybrid Fusion have been ordered. Now if we could just get our local governments to follow suit.
Read More | Freep
Lyle Dennis, a big Chevrolet Volt fan, has released details from his website GM-Volt that says over 33,000 drivers intend to buy the electric car when it comes out in 2010. The report said that potential buyers were mostly in California, Texas, Florida, and Michigan, as well as 46 other countries at a price of ~$40,000.00. We saw the Volt at last year’s NAIAS in Detroit, and although the lithium-ion battery pack run vehicle (that goes as far as 40 miles per charge) was not much in terms of eye candy, we just hope that enough Michiganders will keep it in mind as SUVs are currently still the main vehicle here. Visit Dennis’ site for details and a link to the Wait List.
Read More | Reuters