We already have seen evidence of advertising in video games. Still reaching out to techie voters, the Obama campaign now has a billboard in the Xbox 360 game Burnout Paradise. Any advertiser can buy space, including those with presidential ambition. On the other side of the fence, the McPalin group has sent a letter to YouTube complaining that the site doesn’t consider fair use in videos before taking some of them down. You can read the entire document at Techdirt.
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Tom Bramwell has a preview for the upcoming Burnout Paradise that is surprisingly thoughtful and critically considered as far as previews go. He discusses the challenges faced by Criterion Games in re-inventing a popular series practically from the ground up and asks some pertinent questions where they ought to be asked. For example, when the topic of the Crash mode comes up and Criterion mentions that they have scrapped the original concept of the popular mode, Bramwell presses the point, getting Criterion rep Matt Webster to confess they don’t yet know exactly how it will all work out:
Asked whether they’re opting for a Burnout 3 approach of trying to manoeuvre the car in slow motion between power-ups and Crashbreakers, or a Burnout Revenge “golf swing” of perfect start and target cars, Webster admits it’s not all there yet. “We’re still throwing ideas around. I think we’ll be talking about it more in the coming weeks.”
The preview isn’t about sticking it to the Burnout devs, though, it reads more like a fan of the series seeing drastic changes and slowly coming to the realization that if executed properly, these could make for a remarkable game. Among the more exciting aspects of Criterion’s open-world approach to Burnout is the focus on seamless online play that works the way most gamers prefer, by putting the folks in your Friends list first.
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