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Blog Business Summit: Jason Calacanis Keynote - From Weblogs, Inc. to Netscape

Posted by Andru Edwards Categories: Blogging, Features, Marketing

9:07: Jason hits the stage and says you don’t have to have the gin tasting the night before the conference instead of the night after.

9:08: Blogging is a great way to build a business, and it’s a business in and of itself. back in 1994, people thought the web was the place to get text, and then thought it was a magazine, then maybe the future of TV. However, you can do a lot of different things with it. Same with blogs - they are like paper. You can make a marketing brochure, a beautiful book, or toilet paper.

9:10: Blogs are real and authentic. There is a movie called “Homepage” which Jason recommends to the attendees. No one knows who Justin Hall is, which blows him away. In 2002-2003 there was a lot of mistrust overall. This is where blogs became free, and started gaining traction. People wanted to express themselves, and that created the perfect storm for blogging. Enter Weblogs, Inc.

9:12: Rafat Ali over at www.paidcontent.org earns about $70,000 from blogging, twice what he was earning working for Jason at Silicon Alley Reporter. Jason started to see the power in the medium. Xeni Jardin flourished after working for Jason, which is when he started wondering if he was holding people back rather than letting them loose. The proof was that when they left, they did better and more interesting work.

9:15: When Silicon Alley Reporter was over, Jason and his CTO Brian Alvey started talking about blogging. They started building blogs in the fall of 2003, and Jason’s idea was that they make is similar to About.com with a bunch of mini-portals.


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Blog Business Summit: What’s Next In Online Communication?

Posted by Andru Edwards Categories: Blogging, Design, Features, Marketing, Planning

Jeremy Pepper, Jeanette Gibson, and John Starweather

How does Cisco manage relationships with End Users when there is a reseller middle man?

By providing them a unique way to interact with the company online. They can log in and get a personalized view, along with interactivity.

Can they talk about steps they are taking to educate employees internally about the potential for engagement, so that they understand the impact of blogs, podcasting, etc.?

To educate, you need to have some good data so that you can show how influence really moves across the Internet, and how something you might post online actually reaches customers and hits the community. Cisco puts a blog, podcasting, and news section on their Intranet system, so global employees can all get to that information easily.


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