Yesterday RIM announced two new smartphones based on the BlackBerry 7 operating system—the BlackBerry Bold 9790 and the BlackBerry Curve 9380. The 9380 is the first device in the Curve lineup to include a touch screen.
The BlackBerry Bold 9790 features a 2.4-inch capacitive touch screen, along with the signature BlackBerry physical QWERTY keyboard. It is powered by a 1GHz processor, and includes 8GB of onboard memory, along with a microSD card slot that supports up to 32 GB of additional storage.
The BlackBerry Curve 9380, on the other hand, will drop the physical in favor of a 3.2-inch capacitive touch screen. It comes equipped with a 5-megapixel camera with LED flash and video recording capabilities. There are also a number of social networking apps preinstalled, including BlackBerry Messenger, Facebook, and Twitter.
Best Buy Mobile said that the company would offer three smartphones for free today, and stock the white iPhone, too.
The free phones? The Samsung Fascinate (Verizon), the Samsung Captivate (AT&T) and the BlackBerry Curve 3G (Sprint). But the offer is only good through Friday and Saturday, April 29 and April 30 - an extension from the "free phone Fridays" the retailer ran last year, including the offer of a free iPhone.
And if you're looking for one of those white iPhones? Well, they'll have those too, Best Buy said. The white iPhone will also be available online. There's no word on the available stock, however.
"We've had tremendous success with the 'Free Phone Friday' campaigns we ran last October and December, and we've been waiting for the opportunity to do it again with a great lineup of in-demand phones," said Scott Moore, vice president of Marketing for Best Buy Mobile, in a statement. "We've worked hard to make it as easy as possible for people to find the smart phone that's right for them with the most smart phones under one roof, exclusives and expert advice, and this is just one more reason to visit Best Buy Mobile."
RIM has taken the top spot with its BlackBerry as the most popular smartphone in the first quarter of 2009. Their market share jumped 15%, giving it 50% of the market, while Apple and Palm each lost 10%. A study by NPD claims that aggressive promotions such as the “buy-one-get-one” Curve deal contributed to the popularity. The Storm came in third while the Pearl came in fourth. The G1 took the 5th spot. We expect that this may be a temporary position, as Apple will undoubtedly fight back.
[Editor: Oh, and of course, Apple didn’t do any sort of “buy one, get one” with the iPhone, which is certainly helping pad those BlackBerry numbers.]
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