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iPad mini leads in Black Friday sales

Posted by Jason Diaz Categories: Apple, Handhelds, Hot Deals

Notable Highlights:

  • 15.3% of online sales were mobile.
  • iPad made up 9.8% of purchases made.
  • iPhone made up 8.7% of purchases made.
  • Android devices made up 5.5% purchases made.
  • 20.7% increase of online shopping.
  • 11:45 EST was the peaked shopping time.
  • $181.22 was the average order value spent.
  • Department stores grew 16.8% over Black Friday 2011
  • 58% of consumers used smartphones to shop for deals.
  • 41% of consumers used tablets to shop for deals.

Full breakdown after the jump.

Click to continue reading iPad mini leads in Black Friday sales

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