In a very controversial yet fascinating study, Google has exposed what looks like blatant copying of search results by Microsoft's own search engine, Bing. As a test, Google invented 100 query terms, words that do not exist, and they made the search engine return a single link to a site that had nothing to do with the search term. Then, a group of engineers used Internet Explorer 8, equipped with the Bing toolbar, to search for those terms on Google. Low and behold, soon after, Bing started returning the exact same search results. Since the terms were deliberate and random, there can be no coincidence. From the apparent evidence, Microsoft clearly used either IE8, Windows itself, or the Bing toolbar to find out what people searched for on Google, what results they get, and then used that to improve their own Bing site. Check out the blog post for all the details on Google's claim. Something tells me this battle is far from over.
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