Hot on the heels of our exclusive reports on Best Buy's plan to combat the Verizon iPhone and AT&T's new text messaging plans, we've got another tidbit for you. Aside from changes to their SMS fee structure, AT&T will also be changing up their activation fees. Beginning January 23, the fee on all activations, regardless of the type of phone purchased, will be standardized at $36. Also, the activation fee for additional FamilyTalk lines is being raised to $36 (it is currently $26.)
So now that we know AT&T will be changing their activation fees and SMS plans, we're wondering if talk plans might be getting changes as well. We're doing some digging, and if we find anything, we will let you know.
We just received a few very interesting tidbits in our tips box this evening as it pertains to the Verizon iPhone and how Best Buy is training their employees to encourage customers to stay with AT&T. As you can see in the document above, which we've confirmed is straight out of a Best Buy playbook, you can see that Big Blue is looking to talk down the Verizon model. What we haven't confirmed is the reason why--is Best Buy not going to be selling the Verizon iPhone at launch? If not, it would make sense that they'd wanna downplay the phone that they aren't selling so that they can continue moving phones that they actually stock.
Specifically mentioned is the fact that Verizon spent all of CES touting their 4G network, while the iPhone is a 3G device that will "still be puttering at EVDO speeds." Kind of odd, since the AT&T phone does the same (although AT&T's GSM is faster than Verizon's CDMA.)
We've got one more image out of Best Buy's playbook after the jump. Oh, and it looks like AT&T is gonna try and entice customer to stay by changing up the costs of their text messaging plans.
AT&T customers, get ready for new text messaging rates to go into effect starting next week. As the Verizon iPhone approaches, the company is looking to make their plans look a bit more attractive, and not so different from what Verizon will be offering. Above is an image leaked out of Best Buy showing that AT&T will have two text messaging plans going forward. The first is a new $10 per month for 1000 text messages (with each additional costing $.10,) while the second is the $20 unlimited text plan ($30 for family plans.) Going away are the $5/200 message and $15/1500 message plans. If you're a current customer on one of those plans, you are grandfathered in and can hold onto it, but new customers won't have those choices starting on January 23rd. Also on that day, AT&T will be raising activation fees.
We're not sure how much this will do to keep people from jumping ship, but it certainly makes the texting plans a little clearer. Also, be sure to check out how Best Buy plans to convince customers to choose the AT&T iPhone. War is upon us!