It's not just the Beats Executive on-ear headphones that are new from Beats Audio, as the company has also released it's own portable Bluetooth speaker: the Beats Pill. Yes, it's a pill-shaped speaker, likely a play on the fact that it's part of the Beats by Dr. Dre line, and doctors prescribe pills. Anyhow, cheesy concept aside, the Pill brings 12 watts of power across four 1-inch drivers into it's contoured frame, made up of metal grilles and soft-touch plastic. The rechargeable battery can pump out up to 7.5 hours of tunes, and offers NFC support for easy pairing with Bluetooth devices that support the standard (including the upcoming Lumia 920, HTC devices, and all Android Jelly Bean NFC smartphones--the iPhone doesn't have NFC support at this time.) A microphone is also built-in, allowing the Pill to also work as a speakerphone, and a physical audio input lets you connect devices that don't support Bluetooth as well. You can pick up the Pill Bluetooth speaker for $200.
Read More | Beats Pill
The rumors have been swirling for months, and now it's official--Beats Electronics has acquired MOG. Beats Electronics is the force behind the Beats by Dr. Dre headphone line and the Beats Audio profile, while MOG is a fledgling streaming music service that, while popular, has been in an uphill battle against services like Spotify, Rdio, and Rhapsody. The purchase means that Beats Electronics now has an end-to-end solution, controling both the hardware for listening to music, and the service to consume it as well.
Read More | USA Today
HTC has announced a strategic investment and partnership with Beats Electronics, with the goal of bringing high-quality sound to HTC phones.
HTC did not disclose the amount of the investment, which AllThingsD pegged at $300 million. HTC had previously announced an "major news announcement" for Friday, scheduled for 8:30 AM in Los Angeles.
In a separate statement, however, HTC said that a "line of HTC devices integrated with Beats sound innovations would be launched this fall". Beats Electronics is most known for its "Beats by Dr. Dre" brand, with a partnership with the iconic rapper and producer.
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