Lexus calls it CinePrint, we call it brilliant. The luxury auto maker has created a very nifty interactive marketing ad, which utilizes a user's iPad to bring a 2013 Lexus ES to life in a magazine. From a marketing standpoint, the illustration is very impressive and gets the reader involved in the process of merging print and video. This is surely lacking when just reading a static page or watching a traditional car commercial on TV, at which point we usually just turn the page or tune out. It's still an ad, but it's pretty freaking cool. Check out the video after the break.
This week Ford unveiled its unique approach to measuring the interior space of its new Escape vehicle. The company didn't do away with the more conventional methods, as the ping pong measurement accompanied high-tech laser-scanned CAD renderings as well.
So, why ping pong balls? As vehicle interiors have become more modern, there are a lot more curves and swooping areas in a vehicle. Umbrella holders tucked away in the door, for example, make it more difficult to use the traditional tape measure. So the Vehicle Architecture team headed by Eric Jackson came up with the unorthodox approach.
It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.
As automotive technology is advancing, things that we found novel are becoming a thing of the past. Remember when the first iPhone came out? People flocked to the phone like moths to a light initially. Now, iPhones are about as common as shoes, having lost their novel appeal.
Now apply the same analogy to automobiles. When automakers incorporated navigation systems into vehicles, everyone wanted one. Heck, even hip hop artists were rapping about it in their music. So the question remains to ask is ‘What technology will excite the new car buyer?’ BMW may have found the answer for the next big thing. Smart fabric is what they’re conceptually attempting to bring into cars. Not familiar with smart fabric? Let's break it down after the jump.
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Living in the northwest, the weather can make of break your day. From sun, to snow, to rain, it can all be seen in one day, depending on the season. So as any Northwesty, I'm constantly checking my iPhone for updated weather conditions. But alas, no two weather apps, let alone forecasters, can agree on Seattle weather.
Ford has announced that they will be neighboring next to Intel, Google, and other Silicon Valley giants. Other automotive giants such as Volkswagen, Mercedes-Benz, and BMW have already moved into the Valley, and Ford will be moving its Research and Innovations (R&I) Unit into the neighborhood. The question you might be asking is, "what does Ford and Northwest weather have to do with each other?" The answer is real-time data. Ford is aiming to utilize the sensors in its vehicles to transfer data to the client services we use.
Put it this way, when you're driving down the highway and it begins to rain, the sensors on the wipers transmit a signal to a client service; say a weather app you might use on your phone. The more vehicles equipped with this technology, the more accurate our weather forecasting becomes. Furthermore, I can see this technology also providing real-time traffic congestion info. In conjunction with a solid GPS, your commuting time could be reduced.
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The death of a legend left many asking "Why?" Honda has always been pushing the envelope in reliability and fuel efficiency, from the days it rocked Detroit with its Civic CRX HF, a car which was fun to drive, yet provided the fuel efficiency people wanted; to its current line-up which holds true to that same spirit. However, the lack of a true sports car has haunted Honda's line-up from they day they killed the NSX. While Detroit pushed ahead with its pony cars, Honda was left in the dust put-putting along.
Well those days are hopefully soon to be over. The rebirth of its sports car, the Acura NSX will push the industry and consumer standard of what we expect a sports car should be. As we all fight for greater fuel efficiency and alternative fuels, that leaves the word of sports cars a thing of the past. Or does it?
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Car and Driver has released a simple infographic that explains how we should all be setting up the rear-view and outside mirrors on our cars to get rid of that pesky blind spot. I must admit, when looking at their examples of how to set up your mirrors improperly, they're definitely talking about me. The recommended setup comes from the Society of Automotive Engineers:
The paper advocates adjusting the mirrors so far outward that the viewing angle of the side mirrors just overlaps that of the cabin's rearview mirror. This can be disorienting for drivers used to seeing the flanks of their own car in the side mirrors. But when correctly positioned, the mirrors negate a car's blind spots. This obviates the need to glance over your shoulder to safely change lanes as well as the need for an expensive blind-spot warning system.
Get a look at the full instructions in the graphic after the break.
As the NHTSA conducts its investigation, Chevrolet will provide any current owner with a loaner vehicle until the agency concludes its investigation, the automaker said. Those who want a loaner can contact their Volt advisor to arrange for a trade-in.
"A vehicle loan program of this nature is well beyond the norm for a preliminary investigation, and it underlines our commitment to the vehicle and its owners," Mark Reuss, president of GM North America, said in a statement. "These steps are the right ones to take regardless of any immediate impact on our operations."
The Chevrolet Volt has been perhaps the most highly publicized effort by an American carmaker to develop a hybrid vehicle. The Volt's appeal, in hands-on tests, is that the car can go a rated 35 miles on electricity alone before shifting to a gas-powered electric generator that can add hundreds of miles to its range. The Volt uses lithium-ion batteries to store a charge. It qualifies as a low-emissions vehicle that will be able to drive in California's HOV lanes, even with just the driver in the car.
Jeep is set to release a vehicle that's based on one you'd find in Call of Duty. Chrysler said Monday that it will offer a limited-edition 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Edition, based on the Rubicon model, beginning next month. The new Jeep Wrangler will be available at a U.S. MSRP of $36,495 for the two-door model and $40,070 for the four-door (Jeep Wrangler Unlimited) model, not including destination, Chrysler said.
Activision's Call of Duty: Modern Warfare 3 launched today, with preorders and preloads beginning last week. The game is going head to head with Battlefield 3, which sold 5 million copies in its first week of sales.
The Jeep is prominently featured in COD:MW3, Chrysler said.
The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black, and is available either in black or bright silver. A special "Call of Duty: MW3 Special Edition" graphic appears on the front fenders and spare tire cover.
In this episode we give you a look at the upcoming Ford SYNC Emergency Assistance feature, that is able to assist you even in areas where the native language is different than your own. It works by using GPS and cell tower locations to determine where you are in the event of an emergency. If SYNC knows you speak English, but you happen to need help in an area that speaks French, you will be contacted in English on your end, and SYNC will communicate to the responder in French, so that you can get the help you need.
Check out a video for a demo from #ForwardWithFord, which took place in Detroit, MI.