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Apple Watch Pricing: Here’s what you’ll pay for Sport, Watch, and Edition models

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News

Apple Watch Pricing

During this morning's Apple Spring Forward event, the company finally filled in the blanks on how much all three versions of the Apple Watch will cost. If you are wanting anything other than the Apple Watch Sport model (which Apple previously announced as starting at $349,) then you might need to start saving up now in advance of the Apple Watch release date. Here's the breakdown:




There you have it! Are you looking to pick up an Apple Watch? If so, what model are you looking to pick up now that you have the details on Apple Watch pricing?

Read More | Apple Watch Collection


Apple Watch will be available on April 24, preview and pre-order on April 10

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News

Apple Watch release date

Apple is holding its Spring Forward event, focused on Apple Watch, this morning. The company just announced that the Apple Watch will be released on April 24 in the US and select countries, answering the question of when everyone will be able to get their hands on the hot new wearable coming out of Cupertino. The Apple Watch will be available in Apple Stores nationwide, but if you'd rather have it sent to you, you'll be able to pre-order one starting on April 10th, starting at $349 for the Apple Watch Sport. Be sure to check out the full Apple Watch pricing breakdown to see exactly what you'll have to pay for the Watch and band combo that you've been eyeing, along with the costs for additional Apple Watch bands.

Apple Watch will get 18 hours of battery life per charge

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News

apple watch battery life

One of the biggest questions about the Apple Watch was answered this morning at the Spring Forward event. According to Apple, the Apple Watch will get 18 hours of battery life per charge.


Apple announces new MacBook with 12-inch Retina display

Posted by Andru Edwards Categories: Apple, Corporate News, PC / Laptop

New Apple MacBook Retina

Apple just announced a brand new MacBook, which features an all new 12-inch Retina display, at this morning's Spring Forward event. While the Retina display is impressive with a 2304 x 1440 resolution, there's much more to the MacBook that warrants discussion. The smallest Apple notebook was previously the 11-inch MacBook Air, and the new MacBook has stolen that crown, even while having a larger display. It's 24% thinner than the MacBook Air, and it the first Apple notebook that has an all metal enclosure. The keyboard is full-sized, but redesigned with a new butterfly mechanism that makes typing more precise. The new Force Touch trackpad supports a new gesture, called Force Click. This is similar to what Apple announced for the Apple Watch - the trackpad is pressure senitive and can tell the difference between a light tap and a strong tap, and can do different things based on the force of the tap input.

One way Apple was able to get the new MacBook so small and thin is by eliminating all of the ports, foregoing everything you're used to in exchange for USB Type-C. This port is able to drive USB accessories, video for external monitors, power for charging, and more. Apple has also removed all fans from the inside, making it quiet, and even thinner than it would be otherwise. It's the first fanless laptop from Apple.

As far as specs go, the new MacBook starts with a 1.1GHz Intel Core M processor, Intel HD 5300 graphics, 8GB RAM, and a 256GB SSD for $1299. If you want something faster, you can go with a 1.2GHz processor with a 512GB SSD for $1599. The new Apple MacBook will be available in one month, on April 10th.

Apple slashes price of Apple TV, now costs $69

Apple TV price cut

As part of Apple's Spring Forward event, the company announced a major price cut for Apple TV. After announcing that the brand new standalone streaming service, HBO Now, will launch exclusively on Apple devices this April, Tim Cook then followed up by letting the audience know that the Apple TV would be receiving a 30% price cut. The Apple TV now costs just $69, down from $99 previously. This is the same Apple TV that Apple has been selling for a few years, so no hardware changes here just yet--but it's good to see the price drop nonetheless. You can pick up an Apple TV at the new price right now.

Read More | Apple TV

Apple announces HBO Now standalone service, exclusive to Apple TV at launch


Apple kicked off its Spring Forward event this morning with a big announcement. HBO CEO Richard Plepler took the stage to announce that the new HBO standalone subscription service, HBO Now, will launch exclusively on Apple devices. The service will cost $14.99 per month, and includes the full HBO catalog of content. This is basically HBO Go, but without the need of a traditional HBO cable subscription in order to use it. HBO Now launches in April, and the first month will be free.


It’s Time: Apple Watch Spring Forward event set for March 9

Posted by Andru Edwards Categories: Apple, Wearables, Corporate News

Apple Spring Forward Watch

Apple has sent out invitations to selected press for a special event that it's calling "Spring Forward" that takes place on Monday, March 8, 2015 at the Yerba Buena Center for the Arts in San Francisco, California at 10:00am. While the company hasn't stated any sort of agenda or product focus for the event, it's obvious to anyone paying attention that this will be the place where the company will detail the Apple Watch in full, ahead of the April release of the timepiece. We expect that we will finally get a solid release date, possible pre-order date, and the information that everyone is waiting for--the price of all of the various Apple Watch lines (Apple Watch Sport, Apple Watch, and Apple Watch Edition) and the models within.

Of course, Apple can also use this platform to reveal any number of other things, including that new 12-inch Retina MacBook Air that's been running the rumor mill for the better part of 6 months now, but we won't be holding our breath for that one. We'll have all the news right here as it happens from Apple's Spring Forward event, which is just 10 days away.

Click to continue reading It’s Time: Apple Watch Spring Forward event set for March 9

OS X 10.10.3 beta 2 build 14D87h released with Photos improvements, diverse emoji

Posted by Andru Edwards Categories: Apple, PC / Laptop, Software

OS X 10.10.3 emoji diversity

Apple has released the second developer preview of OS X Yosemite 10.10.3, and with it comes a more diverse group of emoji, featuring multiple skin tones. Rather than offering one hue, as has been standard practice for years, Apple will now offer a total of six different skin tones to choose from. You'll also find same sex couples, and families with and without children, all with skin tone modifier options. Other new emoji characters include new country flags being added to the mix.

Also found in the latest OS X developer preview is an update to the Mac version of the beta Photos app.

If you're a dev, you can download OS X 10.10.3 build 14D87h now from the Mac Dev Center, or by using the Software Update feature in the Mac App Store if you're already running beta software.

Parallels Desktop 10 for Mac now supports Windows 10 Technical Preview

Posted by Andru Edwards Categories: Apple, Microsoft, PC / Laptop, Software

Windows 10 Parallels Mac

If you're looking to start running that fresh Microsoft Windows 10 Technical Preview on your Mac, Parallels has you covered. The company has announced experimental support in Parallels Desktop 10 for Mac that will now allow you to install and run the early look at the Windows 10 operating system, alongside the Office Preview for Windows 10. Microsoft is doing some impressive things with Windows 10, and with Parallels you can get a look at things like Cortana, Windows Store beta, the reimagined Start menu, and more. You just need to be running Parallels 10.1.4 build 28883 or later and you're good to go!

Apple’s new Photos app for Mac now in beta, here’s what’s new!

Posted by Andru Edwards Categories: Apple, PC / Laptop, Software

OS X Photos

As we mentioned, Apple has released its new Photos app for Mac as part of the OS X 10.10.3 beta release earlier today. For those wondering about features and functionality, here's the rundown straight from Apple:

All new for OS X, Photos automatically organizes your photo library and helps you perfect your photos with comprehensive editing tools. You can also store your photos and videos in the cloud using iCloud Photo Library, and access them on all your devices.

Photos lets you:

  • Browse your photos by time and location in Moments, Collections, and Years views
  • Navigate your library using convenient Photos, Shared, Albums, and Projects tabs
  • Store all of your photos and videos in iCloud Photo Library in their original format and in full resolution
  • Access your photos and videos stored in iCloud Photo Library from your Mac, iPhone, iPad, or iCloud.com with any web browser
  • Perfect your photos with powerful and easy-to-use editing tools that optimize with a single click or slider, or allow precise adjustments with detailed controls
  • Create professional-quality photo books with simplified bookmarking tools, new Apple-designed themes, and new square book formats
  • Purchase prints in new square and panoramtic sizes