Apple has quietly made a subtle change to the Apple TV movie experience. Previously, you were able to rent standard definition and high definition movies through Apple TV, and obviously, those rentals would expire if left unwatched for 30 days, or within 24 hours of you starting the movie. However, people have been asking for movie downloads since Apple TV Take 2 launched. Well, all that has changed, as Apple has come to an agreement with movie studios that will see new movies available for purchase and download on the same day that they are released on DVD.
The downside to all this? Well, for starters, you can’t buy the HD versions of these movies, despite the fact that you can rent them in HD. If you have an HDTV, we are guessing that you prefer your movies in HD. Also, for a similar price, you could just buy the movie on disc, and get all the extra special feature videos that are lacking on the iTunes download. Oh well, I guess we should just be happy that we are seeing progress.
With iTunes 7.6, we got movie rentals, among other things. We also got nice, tight integration between iTunes and Apple TV Take 2. Today, Apple released a small point upgrade in iTunes 7.6.1, which focuses on “several” bug fixes as well as an improving compatibility between iTunes and Apple TV 2.0 software. Here is the full scoop from Apple themselves:
Rent and download your favorite movies with iTunes on your computer or directly to your living room on Apple TV. Enjoy rented movies in sizes up to 720p HD with surround sound on your Apple TV and sizes up to DVD-quality on your computer. Transfer your rented movies from iTunes to your iPod or iPhone and enjoy them on the go.
Also, purchase and download your favorite TV shows, music, and more directly on your Apple TV. Effortlessly transfer purchases made on Apple TV back to your computer with iTunes.
iTunes 7.6.1 includes several bug fixes and improves compatibility with Apple TV software version 2.0.
Anything that eliminates bugs sounds good to us. Fire up Software Update to pull in the new version.
If you are like me, you’ve been waiting for Apple TV Take 2 to hit for just about a month now. When it was delayed two weeks ago, I stared at my Apple TV in disgust. In it’s current form, it was nothing more than a YouTube viewer, and sometimes, a nice picture screensaver. However, the wait is no more. As part of today’s Tuesday updates, Apple has finally released the Apple TV Take 2 software, and it is available now for download. Aside from a freatly enhanced UI, here are some of the features:
- Movie rentals in both high definition and standard definition
- Flickr photo browsing and slideshows
- .Mac photo gallery browsing and slideshows
- Purchasing of items from iTunes Store from Apple TV
- Browse and view podcasts in iTunes Podcast directory on Apple TV
If you have an Apple TV, fire up Software Update on the device to get the new hotness, and let us know what you think.
Read More | Apple TV Take 2 Guided Tour