It's becoming customary within the Apple community to conceptualize ideas of future Apple products and software. In this case, Sam Beckett conceptualizes what the mythical Apple TV set, or iTV, display may look like and how it might behave. Interactions, mostly done by way of an iOS device, in this case are done with an iPad mini. This, of course, is opposed to using the often confusing button-riddled TV remote. Interacting and navigating is user-friendly and intuitive while using DVR functions, swiping between channels using gestures, using Siri and Genius content recommendations, etc. In addition, apps are served up as channels, and the user would have the ability to tie into their cable provider of choice if they aren't ready to cut the cord. I don't know about you, but we're digging this much. Watch the video after the snappy break.
Time Warner CEO, Jeff Bewkes, reiterates wishful sentiments from the cable company that Apple make their own branded television set, and shake up the entire industry, when the question was asked of him at a conference.
"I hope they do," he said, "I think Apple is a great device company."
The Time Warner CEO thinks that Apple can solve the go-to-market-strategy problem with the cable/content business.
"They bring good interface and navigation skills,"
Perhaps an à la carte hardware system is already in the making at the secretive Cupertino labs. Who knows, maybe television and content executives are already privy to the details while deals are being established. Gear Live has reported that Time Warner COO, Rob Marcos, stated that the cable company would be willing to cede control of user interface (UI) and user experience (UX) as long as they can still maintain a relationship with customers.
"It's really all about maximizing the capabilities to get Time Warner customers the best possible experience."
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