Time Warner CEO, Jeff Bewkes, reiterates wishful sentiments from the cable company that Apple make their own branded television set, and shake up the entire industry, when the question was asked of him at a conference.
"I hope they do," he said, "I think Apple is a great device company."
The Time Warner CEO thinks that Apple can solve the go-to-market-strategy problem with the cable/content business.
"They bring good interface and navigation skills,"
Perhaps an à la carte hardware system is already in the making at the secretive Cupertino labs. Who knows, maybe television and content executives are already privy to the details while deals are being established. Gear Live has reported that Time Warner COO, Rob Marcos, stated that the cable company would be willing to cede control of user interface (UI) and user experience (UX) as long as they can still maintain a relationship with customers.
"It's really all about maximizing the capabilities to get Time Warner customers the best possible experience."
Read More | Business Insider
As soon as Walter Isaacson's biography of Steve Jobs hit the streets, buzz about a possible Apple television set has hit a fever pitched. The idea was renewed based on comments Jobs made that he had finally "cracked" the interface for such a device. Now a new report suggests that we may have already met that interface: Siri.
It's been less than a month since the new digital voice assistant on the iPhone 4S debuted to the public, but Apple may already have plans for it to feature as the controller of a connected TV. Nick Bilton, writing for the Times' Bits blog, says Apple engineers tried one thing after another in their search to simplify or do away with the remote control. After floating ideas like a wireless keyboard or iPhone control, they eventually had their eureka moment: just talk to it.
Although the report cites anonymous sources who say Apple has a television in the works, it's not clear if the information about Siri as a controller comes from them or is Bilton's speculation. It does seem like a logical move for Apple to include Siri in future products, particularly any TVs it may be working on. However, it remains to be seen if consumers fully embrace it as a control mechanism or see it as a barely useful extra. In addition, integrating Siri would require a level of electronics that most TVs don't have, pushing the price up.
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