The Apple Store at Bellevue Square Mall was the first that the company opened here in the Pacific Northwest region of the country, way back in May 2003. At the time, it was a bold and innovative move, but as time went on and Apple's popularity surged with the introduction of the iPhone and iPad, the location became overcrowded. So what did it do? Rather than refurbishing the existing location, Apple began work on building a new, groundbreaking location on the upper level of Bellevue Square, right above the original and across the hall. As is typical when Apple has something under construction, the location was covered up under a shroud of mystery until opening day. We were on hand as Apple opened its new, much larger Bellevue Square Apple Store, and were able to get a private tour of the location. As you'll find out in the video, the Bellevue Square Apple Store sports the largest glass-front display of any mall location, the first domestic skylight in an Apple Store mall location, and the first 360 degree Genius Bar, with 40 seats in total. All in all, the new location is about three times larger than the previous one. Check out the video for all the new hotness, and try and count the number of times that Duke Zurek uses the word "opportunity."
Be sure to also check out our Apple Store Bellevue Square Grand Re-opening hype video, and our Apple Store Bellevue Square gallery. While you're at it, take a peek at our iPhone 5 review as well!
[Camera credit: Eric Vitolo]
Yesterday we hit you with footage of the re-opening of the Apple Store - Bellevue Square location, highlighting the excitement of Apple's customers in the Bellevue area, as well as its employees. Today we bring you a bunch of images from the event. We must say, we've been in line at Apple launches for 12 different Apple products at some of the biggest stores in the US, but the combined customer and associate excitement we witness for the Bellevue Square grand re-opening was unparalleled. Take a peek at our Apple Store - Bellevue Square Grand Re-opening gallery, and stay tuned for our next video, which features a tour of the new location right before the doors are opened for the first time.
We were on hand to witness Apple's grand re-opening of its Bellevue Square Apple Store, and the festivities were a sight to behold. We'll have much more info for you from the opening, including a private tour and interviews, but we thought you guys would get a kick out of seeing how Apple opened the store for the first time to hundreds of excited customers. As you'll see, Apple staff came out in full force, riling up the crowd with anticipation through cheering, high-fives, and that familiar Apple charm. Stay tuned for more from the Apple Store - Bellevue Square re-opening. Check the video for the goodness.
If you thought that the placement of anything in an Apple Store by employees wasn't planned with the utmost precision, think again. It turns out that everything, even down to the exact tilt of the MacBook Pro and MacBook Air displays, have an intricate science around them. Get this--each morning Apple Store employees use a leveling app like Simply Angle to help set the tilt of the displays of all the notebook computers to exactly 70 degrees.
Read More | Forbes
At first glance, when Apple introduced its new MacBook Pro with Retina display during its WWDC 2012 keynote, we thought it looked amazing, but that the price would make it a difficult choice for consumers. It looks like we were wrong. Lines have formed at multiple Apple Store locations around the country, and the Apple Store online is now showing a 2-3 week backorder on new Retina display MacBook Pro orders. Obviously, this product is in high demand, and your best bet is likely a trip to your local Apple Store. Anyone manage to snag one?
WWDC 2012 kicks off in a little over an hour, highlighted by an Apple keynote that's sure to bring forth details of iOS 6, Mountain Lion, and new Mac hardware. When we are expecting new Macs, we can also expect the Apple Store to go down prior to the announcement. As you can see by the image above, step one is complete, and the Apple Store will be inaccessible until after the keynote.
Remember the Nest Learning Thermostat? The previously hard-to-find household gadget regulates the temperature of your home and sets up a pattern based on your usage, and even allows you to monitor and change the temperature of your home on the fly from anywhere by using your smartphone, tablet, or even a web browser. After being in short supply at launch, the Nest is now available at the Apple Store, which provides yet another avenue to get your hands on one. Lowe's also carries the Nest, if that's more convenient for you.
Read More | Apple Store: Nest
In just about an hour, Apple will be announcing its newest tablet, the iPad HD. The company will likely also launch an updated Apple TV set-top box that's capable of 1080p output. As is typical before these events, the Apple Store Online is down. We'll have coverage of the event as it happens.
Okay, so we know that the name of the next Apple tablet is iPad HD, we know it will have a super high-resolution 2048x1536 display, we know that it will be packing 4G LTE connectivity, and now we know when you'll be able to get your hands on one. As we'd guessed previously, the iPad HD, which Apple will be announcing tomorrow, will be available on March 16th for purchase. Apple Stores are already planning for the launch, which would take place 9 days after tomorrow's announcement. That's a similar timeline to iPad launches in years past, and is therefore not surprising. Our friends at 9to5Mac are reporting that they've received similar information.
Read More | 9to5Mac
Apple is one week away from opening its next New York City store inside Grand Central Terminal. According to MacRumors, Apple made it official on Thursday when it updated the digital signage outside the store with a date.
"Apple Store, Grand Central. Arriving Friday, December 9," reads the panel, which resembles a typical train station departure board.
The New York Post on Wednesday shared some details of Apple's 10-year lease with the Metropolitan Transit Authority (MTA). It claimed that at about $60 per square foot, Apple is paying much less than other tenants. In July, however, the Post said its rent will be $800,000 per year, nearly half a million more than what Metrazur, the previous tenant, paid for the space. Apple gave Metrazur $5 million to vacate early.
Apple's contract, however, doesn't allow for any revenue-sharing with New York's Metropolitan Transit Authority (MTA), although other lessees must pay a percentage of their sales to the authority once they surpass a certain threshold. In a separate report, the Post said New York State is now investigating the deal to determine whether or not the MTA gave Apple "overly generous terms on its lease."