The Apple Store at Bellevue Square Mall was the first that the company opened here in the Pacific Northwest region of the country, way back in May 2003. At the time, it was a bold and innovative move, but as time went on and Apple's popularity surged with the introduction of the iPhone and iPad, the location became overcrowded. So what did it do? Rather than refurbishing the existing location, Apple began work on building a new, groundbreaking location on the upper level of Bellevue Square, right above the original and across the hall. As is typical when Apple has something under construction, the location was covered up under a shroud of mystery until opening day. We were on hand as Apple opened its new, much larger Bellevue Square Apple Store, and were able to get a private tour of the location. As you'll find out in the video, the Bellevue Square Apple Store sports the largest glass-front display of any mall location, the first domestic skylight in an Apple Store mall location, and the first 360 degree Genius Bar, with 40 seats in total. All in all, the new location is about three times larger than the previous one. Check out the video for all the new hotness, and try and count the number of times that Duke Zurek uses the word "opportunity."
Be sure to also check out our Apple Store Bellevue Square Grand Re-opening hype video, and our Apple Store Bellevue Square gallery. While you're at it, take a peek at our iPhone 5 review as well!
[Camera credit: Eric Vitolo]
Yesterday we hit you with footage of the re-opening of the Apple Store - Bellevue Square location, highlighting the excitement of Apple's customers in the Bellevue area, as well as its employees. Today we bring you a bunch of images from the event. We must say, we've been in line at Apple launches for 12 different Apple products at some of the biggest stores in the US, but the combined customer and associate excitement we witness for the Bellevue Square grand re-opening was unparalleled. Take a peek at our Apple Store - Bellevue Square Grand Re-opening gallery, and stay tuned for our next video, which features a tour of the new location right before the doors are opened for the first time.
We were on hand to witness Apple's grand re-opening of its Bellevue Square Apple Store, and the festivities were a sight to behold. We'll have much more info for you from the opening, including a private tour and interviews, but we thought you guys would get a kick out of seeing how Apple opened the store for the first time to hundreds of excited customers. As you'll see, Apple staff came out in full force, riling up the crowd with anticipation through cheering, high-fives, and that familiar Apple charm. Stay tuned for more from the Apple Store - Bellevue Square re-opening. Check the video for the goodness.
If you thought that the placement of anything in an Apple Store by employees wasn't planned with the utmost precision, think again. It turns out that everything, even down to the exact tilt of the MacBook Pro and MacBook Air displays, have an intricate science around them. Get this--each morning Apple Store employees use a leveling app like Simply Angle to help set the tilt of the displays of all the notebook computers to exactly 70 degrees.
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