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Marketing Samsung Galaxy Devices visualized

Posted by Jason Diaz Categories: Apple, Cell Phones, Corporate News

There's a high cost for making Samsung Galaxy devices. Horace Dediu, from Asymco, breaks down the math and visualizes them into nifty graphs. There's no question that the mobile Galaxy line embedded with Android has been a success for the South Korean conglomerate but, apparently, it comes at a cost of marketing the products. Sales, general and administrative (SG&A), is part of the equation being extrapolated for the results for past trends from 2009 to 2012. In other words, Samsung basically spends roughly four times more on marketing than its most rival mobile competitor. A good marketing example is seeing a payed advertisement for the Samsung Galaxy S III at the top of the Twitter Trend. Or those now infamous "Next Big Thing is Here" commercials basically trolling Apple customers at a line for a faux launch.

Click to continue reading Marketing Samsung Galaxy Devices visualized

Read More | Asymco

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