The Google faithful have converged at San Francisco's Moscone Center this morning to dive deep into the guts of the search giant's myriad services at Google I/O 2011. Sprinkled throughout the two-day blockbuster event will surely be some very important announcements (watch those keynotes closely) plus product and technology introductions. Here is some of what I expect.
No discussion of what Google has up its sleeves is complete without a lengthy discussion about the fate of Google's converged TV and Web technology. Logitech, Sony and others have bought into it—big time. But consumers aren't buying and it's clear that Google has yet to arrive at a winning formula. I have an Apple TV device at home and I can guarantee you that at least one key ingredient is simplicity. No external keyboard, no large, hoary box, nothing above $150 dollars. That, for the most part, does not describe the current Google TV. Apple TV also has a super-easy—if you're an iTunes/AppStore member—way of purchasing new content. Google's focus on Web-based content and letting everyone handle commerce in their own way is not helping Google TV or any of its partners.
I expect Google to introduce a significant update to the Google TV platform. One that will shrink the hardware, swap out components, and introduce a wholly new commerce strategy.
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